Michael Saylor’s Bold Bitcoin Strategy: $105K Average Buy Revealed
2025-06-24
While many investors hold their breath during market downturns, Michael Saylor appears to welcome them. His firm’s latest Bitcoin purchase, made quietly during a dip, highlights a consistent and calculated approach that prioritizes long-term growth over short-term panic.
Rather than following market trends, Saylor’s Bitcoin strategy is driven by conviction, an unwavering belief that digital assets, especially Bitcoin, will lead the future of finance.
And now, he has revealed that his company’s latest buy came at an average price of $105,856 per coin, showing that he remains firm in his approach, even when the market turns volatile.
Steady Accumulation Despite Market Turbulence
Between June 16 and June 22, as Bitcoin prices dropped from $108,900 to below $99,000, Saylor’s company purchased 245 BTC.
The transaction, disclosed in a filing with the U.S. Securities and Exchange Commission (Form 8-K), totaled approximately $26 million.
This move increased the company’s total Bitcoin holdings to around 592,345 BTC, valued at roughly $41.9 billion at current market prices.
This purchase marks one of the smaller weekly acquisitions for the company in recent months. However, it reflects a broader trend that has defined Saylor’s approach for years, continuing to buy Bitcoin regardless of market sentiment.
By doing so, he signals confidence in the long-term potential of the asset, even as prices fluctuate.
The Philosophy Behind “Buying the Top Forever”
Since shifting his company’s focus from enterprise software to digital assets, Michael Saylor has adopted a unique investment approach that he describes as “buying the top forever.”
This philosophy does not rely on timing the market’s lowest points. Instead, it emphasizes consistent accumulation, regardless of price, especially during moments of uncertainty or decline.
Earlier in 2025, Saylor’s firm made a series of much larger purchases, including a $1 billion acquisition and a $2 billion buy of 22,000 BTC. While the most recent $26 million purchase may seem modest by comparison, it fits perfectly into this strategy.
The goal is clear: build one of the largest corporate Bitcoin treasuries by treating every dip as an opportunity rather than a threat.
Read more about Bitcoin (BTC):
Bitcoin Price (BTC), Market Cap, Price Today & Chart History
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Average Price and Long-Term Performance
With an average purchase price of approximately $70,681 per Bitcoin across all holdings, the company has already achieved substantial unrealized gains. The most recent buy, at $105,856 per coin, raises the average slightly but demonstrates the confidence in Bitcoin’s long-term value.
In terms of performance, the firm’s year-to-date return on its Bitcoin investment has reached 19.2%, putting it on track to achieve its updated annual target of 25%.
These returns suggest that Saylor’s Bitcoin strategy is not only bold but also increasingly effective in delivering shareholder value.
Looking Toward the Future: A $21 Million Vision
Michael Saylor’s Bitcoin purchases are not only about corporate investment. They represent a vision, one in which Bitcoin eventually becomes the world’s primary digital store of value.
Over the weekend, he reiterated his belief that the price of one Bitcoin could reach $21 million within the next 21 years. While such a forecast may seem ambitious, each new purchase reinforces his commitment to that vision.
Rather than reacting to fear in the market, Saylor continues to make calculated moves. For him, every purchase is both a financial decision and a philosophical statement: Bitcoin is here to stay, and dips are merely opportunities to build toward the future.
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Frequently Asked Questions (FAQ)
Who is Michael Saylor?
Michael Saylor is the Executive Chairman and Co-Founder of MicroStrategy, now known as Strategy. He is widely known for his strong support of Bitcoin as a long-term investment.
What is Michael Saylor’s Bitcoin strategy?
Saylor’s Bitcoin strategy focuses on consistently buying Bitcoin, especially during market dips, with a long-term outlook. He believes Bitcoin is the ultimate digital store of value.
How much Bitcoin does Saylor’s company hold?
As of June 2025, the company holds approximately 592,345 BTC, making it one of the largest corporate Bitcoin holders in the world.
What was the average price of the latest Bitcoin purchase?
The latest purchase was made at an average price of $105,856 per Bitcoin, totaling 245 BTC or around $26 million.
Why does Michael Saylor keep buying during dips?
Saylor sees dips as opportunities to strengthen his company’s position. He believes that in the long run, Bitcoin will rise significantly in value, making short-term volatility less important.
Is the Bitcoin strategy working?
So far, the strategy has shown strong unrealized gains. With an average purchase price of around $70,681 and a year-to-date return nearing 20%, many view it as a successful long-term investment approach.
Disclaimer: The content of this article does not constitute financial or investment advice.
