Why MARA Stock Could Outperform Bitcoin in 2025: Analyst Predictions

In 2025, more investors are looking beyond traditional crypto assets like Bitcoin and shifting their attention to cryptocurrency stocks such as MARA stock. Operated by MARA Holdings, this Bitcoin mining giant has captured the interest of Wall Street analysts who believe its growth potential may even exceed that of Bitcoin itself. 

As Bitcoin’s price continues to climb, MARA’s operational strategy, expanding infrastructure, and aggressive accumulation of Bitcoin have positioned it as a standout in the cryptocurrency stocks sector. 

With expert predictions, rising institutional adoption, and favorable market conditions, many are asking: Could MARA Holdings stock outperform Bitcoin this year? Read more here!

What Is MARA Holdings?

MARA Holdings (NASDAQ: MARA) is one of North America's largest Bitcoin mining companies. Originally founded as Marathon Patent Group in 2010, the company rebranded and shifted fully to Bitcoin mining by 2021. 

In 2024, it became MARA Holdings, focusing on high-efficiency mining operations powered by renewable energy and innovative cooling technology.

As of early 2025, MARA’s stock forecast has been shaped by its impressive mining capacity. The company operates over 250,000 mining rigs, generating over 54 exahashes per second — a level of computing power that places it at the forefront of global Bitcoin mining efforts.

Read also: What Does Bitcoin (BTC) Look Like? Real Physical Visuals

Why Mining Stocks Appeal to Traditional Investors

Unlike owning Bitcoin directly, which requires managing digital wallets and private keys, investing in cryptocurrency stocks like MARA offers a simpler approach. MARA stock trades on the NASDAQ, making it accessible to a broader group of investors, including those using retirement accounts.

These shares are also subject to traditional financial regulations, which may offer more confidence to conservative investors. In addition, MARA’s strong financial infrastructure and public disclosures provide more transparency than many direct crypto investments.

MARA’s “HODL” Strategy and Market Advantage

A key reason analysts are bullish on MARA stock is its bold strategy of holding onto the Bitcoin it mines rather than selling it to cover operational costs. 

In 2024, the company formally announced a full HODL policy and backed it with a $2 billion stock sale in March 2025 to fund ongoing operations and buy additional Bitcoin.

So far, the results are notable. In the first quarter of 2025 alone, MARA mined 2,286 BTC, bringing its total Bitcoin holdings to over 48,100 BTC. This makes it the second-largest public company holder of Bitcoin after MicroStrategy. 

With Bitcoin prices projected to rise sharply, MARA’s vast reserves could translate to higher asset value and investor returns.

Read also: Bitcoin (BTC) will reach 1 million in 5 years, Adam Back predicts

Production Costs and Break-Even Analysis

According to analysts, MARA Holdings stock becomes significantly profitable when Bitcoin’s market price surpasses the company’s mining cost — estimated at around $56,000 per BTC. Every dollar above that threshold widens MARA’s profit margin.

With Bitcoin expected to reach as high as $200,000 by the end of 2025, according to analysts at Bernstein, the upside potential for MARA stock is substantial. 

This forecast is based on factors such as growing institutional demand, lower interest rates, and the recent approval of Bitcoin ETFs.

Expansion Beyond Bitcoin

MARA’s operations are not limited to Bitcoin alone. The company also mines other cryptocurrencies such as Kaspa, and it invests in energy-efficient infrastructure, including its own cooling systems and power optimization technologies.

In addition, the company recently secured a $200 million credit line backed by a portion of its Bitcoin holdings. This flexible financing allows MARA to take advantage of strategic opportunities or unexpected challenges, reinforcing its long-term sustainability.

Challenges in 2025 and Rebound Potential

Despite its strengths, MARA stock has faced challenges. As of mid-2025, its share price is down about 25%, partly due to Bitcoin’s halving event in April, which reduced miner rewards. 

However, with a potential rebound in Bitcoin’s value, analysts expect NASDAQ MARA to recover and possibly outperform.

Given its large mining capacity, extensive Bitcoin reserves, and diversified strategy, MARA may soon experience a strong rally, especially if Bitcoin continues on its bullish trajectory.

Read also: Bitcoin (BTC) Price Prediction in the Next 100 Years - Crazy Predictions You Must Read

Analyst Sentiment: Still Bullish on MARA

Several analysts maintain a bullish stance on MARA Holdings stock. H.C. Wainwright’s Kevin Dede, for instance, recently reiterated a “Buy” rating and set a $27 target price, highlighting the company’s innovation and sustainable mining practices.

Currently, MARA stock holds a consensus Moderate Buy rating based on eight analyst reviews — four Buy, three Hold, and one Sell. The average MARA stock prediction points to a 17.80% upside, with a price target of $20.71. 

With growing momentum, MARA stock may be one of the more attractive stock market 2025 opportunities in the crypto sector.

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FAQs

Q: How much BTC does MARA hold? 

A: MARA holds 49,179 Bitcoin, making it one of the biggest corporate Bitcoin holders.

Q: Why invest in MARA stock instead of buying Bitcoin directly? 

A: Investing in MARA stock is simpler for regular investors, has fewer regulatory worries, and can be put into retirement accounts, which isn't the case with owning Bitcoin directly.

Q: Can I buy MARA stock in a retirement account? 

A: Yes, you can buy MARA stock in retirement accounts like IRAs because it's a publicly traded company, unlike owning Bitcoin directly.