Amazon AMZN Near $245 as Goldman Raises AWS Capex Forecast to 2030

Amazon continues to attract attention from investors as its shares trade around the $245 mark in July 2026. The latest boost in sentiment comes from Goldman Sachs, which has raised its long term AWS capital expenditure forecasts while increasing its 12 month price target for Amazon. 

Although rising investment costs may reduce short term cash flow, many analysts believe Amazon's aggressive push into artificial intelligence and cloud infrastructure could strengthen its future earnings potential.

Key Takeaways

• Amazon shares are trading around $245, placing them near the middle of their 52 week trading range.

• Goldman Sachs expects significantly higher AWS investment through 2030 and has increased its AMZN price target to $335.

• Investors can also gain exposure to Amazon through Bitrue's tokenised AMZN product.

Amazon Stock Holds Around $245 Despite Heavy AI Investment

source by AI Illustration

Amazon's share price has remained  relatively stable around $245 to $246 during July 2026. Recent trading sessions have seen the stock fluctuate between approximately $244 and $251, reflecting moderate volatility despite broader market uncertainty.

Over the past twelve months, Amazon has traded between roughly $196 and $279, meaning the current price sits comfortably within the middle of its annual range. 

This suggests that investors remain cautiously optimistic, even as the company continues to spend heavily on artificial intelligence infrastructure.

Rather than reacting negatively to higher spending, many investors appear focused on Amazon's long term growth opportunities, particularly within its cloud computing division.

Why Investors Continue to Watch AWS

Amazon Web Services remains one of the company's most profitable businesses.

AWS powers cloud infrastructure for thousands of businesses worldwide, and demand has continued to grow rapidly as companies adopt artificial intelligence applications.

The expansion of generative AI has dramatically increased demand for computing power, creating new opportunities for AWS to deliver advanced cloud services.

As a result, Amazon continues investing billions of dollars into new data centres, networking equipment, AI chips, and supporting infrastructure.

Read Also: How to Buy Amazon Tokenized Stock (Reality) (RAMZN)

Tokenised Amazon Stock on Bitrue

For cryptocurrency traders, Amazon exposure is also available through Amazon Tokenised Stock (Hyperliquid) (AMZN) on Bitrue.

This blockchain based product is designed to track Amazon's share price, allowing users to access Amazon price movements directly from a crypto trading platform.

At the time of writing, the token trades around $248.81, closely following the underlying stock.

Recent trading activity includes:

• Approximately $244.85 to $248.95 over the past 24 hours.

• Around 4.65% gain over the previous seven days.

The Bitrue platform provides:

• Live AMZN pricing

• Historical performance

• Market charts

• Trading information

• Educational buying guides

Users can register an account, complete identity verification where required, deposit supported cryptocurrencies or fiat funds, and begin trading the AMZN token similarly to other spot trading pairs.

Important Risks to Understand

Although tokenised stocks offer convenient market access, investors should understand several important considerations.

These include:

• Counterparty risk depending on the issuer's structure.

• Differences between token ownership and direct share ownership.

• Dependence on reliable third party pricing data.

• High market volatility.

As always, investors should carefully assess their own financial circumstances before making investment decisions.

Read Also: Trading the Tokenized Stock on Bitrue

Goldman Sachs Raises AWS Capex Forecast Through 2030

One of the biggest developments supporting Amazon's outlook comes from Goldman Sachs.

The investment bank recently increased its capital expenditure forecasts for AWS between 2027 and 2030, arguing that demand for AI computing will remain significantly stronger than previously expected.

Goldman now estimates Amazon could spend approximately $827 billion in cumulative capital expenditure between 2026 and 2028, before investment growth gradually slows after 2029.

Higher Price Target Reflects Confidence

Alongside its revised spending forecasts, Goldman Sachs also:

• Raised its 12 month Amazon price target from $325 to $335

• Maintained its Buy recommendation

• Highlighted AI infrastructure as Amazon's most important long term growth driver

Although these forecasts imply enormous spending commitments, Goldman believes Amazon is investing to secure future market leadership rather than simply increasing costs.

This perspective has helped reinforce confidence among many long term investors.

Why Higher Capex Is Not Necessarily Bad

Normally, higher capital expenditure reduces free cash flow because companies spend more money upfront.

However, technology businesses often experience investment cycles where today's spending generates tomorrow's revenue.

Amazon has followed this pattern before.

Large investments in fulfilment centres, logistics, and AWS initially weighed on profits but eventually created entirely new revenue streams.

Many analysts believe AI infrastructure could become another example of this strategy.

Read Also: AMZNx vs AMZon: Trading Amazon on Blockchain

What Amazon's AI Strategy Could Mean for Investors

Artificial intelligence has become central to Amazon's long term business strategy.

The company continues investing heavily across several areas.

AI Infrastructure

Amazon is expanding global data centre capacity to support growing AI workloads.

This allows AWS customers to train increasingly sophisticated machine learning models.

Proprietary AI Chips

Rather than relying entirely on third party hardware, Amazon has developed its own AI chips designed to reduce costs while improving performance.

These custom processors could improve AWS profitability over time.

Enterprise AI Services

AWS continues launching new AI services for businesses, enabling customers to build applications using generative AI without managing complex infrastructure themselves.

This growing product ecosystem could become an important source of recurring revenue.

Balancing Growth and Cash Flow

Not every investor is comfortable with Amazon's current spending levels.

Some analysts argue that:

• Free cash flow may remain under pressure.

• Profit margins could fluctuate during heavy investment periods.

• Returns from AI investments may take several years to materialise.

Others believe these concerns are outweighed by Amazon's long history of successfully turning major investments into profitable businesses.

Ultimately, much depends on whether AI adoption continues expanding across industries over the next several years.

Read Also: Ondo Tokenized Stocks on Bitrue: Tokens by Category

Conclusion

Amazon remains one of the world's leading technology companies, and Goldman Sachs' increased AWS capital expenditure forecasts suggest confidence in the company's long term AI strategy. 

While heavy investment may continue to pressure free cash flow in the near future, many analysts believe these investments could strengthen Amazon's competitive position and support future earnings growth. 

For investors interested in accessing Amazon's price through digital assets, Bitrue offers a convenient way to trade tokenised AMZN alongside cryptocurrencies. 

With secure trading tools, real time market data, and an expanding range of tokenised assets, Bitrue provides an easier and safer platform for exploring both traditional and digital investment opportunities.

FAQ

Why is Amazon trading around $245?

Amazon is currently trading near the middle of its annual price range as investors balance strong AI growth prospects against heavy capital expenditure.

Why did Goldman Sachs increase its price target?

Goldman expects stronger long term demand for AWS services driven by artificial intelligence, leading it to raise its price target to $335.

Will higher AWS spending hurt Amazon?

Higher spending may reduce short term free cash flow, but it could also create stronger revenue and profit growth over the long term if AI demand continues rising.

What is the AMZN token on Bitrue?

It is a tokenised product designed to track Amazon's stock price, allowing crypto traders to gain exposure to Amazon through the Bitrue platform.

Is trading tokenised stocks risky?

Yes. Tokenised stocks carry risks including market volatility, counterparty risk, and reliance on pricing infrastructure, so investors should always conduct their own research before trading.

Disclaimer: The views expressed belong exclusively to the author and do not reflect the views of this platform. This platform and its affiliates disclaim any responsibility for the accuracy or suitability of the information provided. It is for informational purposes only and not intended as financial or investment advice.