WHOP Introduction - Review and How to Make Money from it

Whop.com has quietly grown into one of the most significant digital commerce platforms of the past few years, and its trajectory is accelerating. 

Founded in 2021 by Steven Schwartz and Cameron Zoub, Whop started as a marketplace for trading exclusive Discord communities and software licenses. 

Today, it has processed over $1.8 billion in digital product transactions, and recently gained further credibility when Tether, the world's largest stablecoin issuer, partnered with the platform, signaling institutional confidence in Whop's infrastructure and reach. 

For creators, entrepreneurs, and digital product sellers, Whop is becoming harder to ignore.

Key Takeaways

• Low barrier, but mind the fees. Whop is free to join with no monthly costs, ideal for testing a digital product. However, if you rely on the Whop Marketplace for traffic, commissions can reach 30%. Building your own audience first significantly improves your margins.
• Best for communities and subscriptions, not complex courses. Whop excels at membership groups, Discord/Telegram access, and bundled digital products. If your core offering is a high-production video course, its basic course builder may fall short compared to dedicated platforms like Teachable or Kajabi.
• A fast-growing platform with real institutional backing. With $50M+ raised, an ~$800M valuation, and a Tether partnership, Whop isn't a side experiment; it's a maturing platform. Getting in early as a seller means less competition and better organic visibility while the marketplace is still growing.

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Introduction to WHOP Digital Marketplace

Whop.com is an internet marketplace purpose-built for digital products. 

Unlike traditional e-commerce platforms designed for physical goods, Whop is optimized entirely for the digital economy, think online courses, membership communities, SaaS tools, trading groups, coaching programs, downloadable templates, and more.

The platform functions as an all-in-one hub: creators get a storefront, payment processing, content delivery, community management, and analytics under one roof. 

Buyers, on the other hand, get a unified dashboard that lets them access all the products they've purchased. 

This two-sided experience is a major differentiator from older platforms that force creators to stitch together multiple tools.

Whop raised $17 million in a Series A in July 2023, and by mid-2024, secured over $50 million in a Series B led by Bain Capital Ventures, pushing its valuation to an estimated $800 million.

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That growth reflects both user adoption and the platform's expanding scope beyond its original niche.

What Users Are Saying: WHOP's Public Reputation

Whop currently holds a 3.7 out of 5 rating on Trustpilot, based on over 2,000 reviews, a score that reflects a genuinely divided user base.

Positive reviewers frequently highlight the platform's fast support response times, intuitive creator dashboard, and the ease of getting a digital storefront live without technical knowledge.

Sellers particularly appreciate the built-in affiliate system, which allows creators to recruit promoters and scale sales without running separate affiliate software.

On the negative side, a recurring theme in reviews involves payment holds and fund disbursement delays, a common issue for newer sellers on any payment-integrated platform.

Some users have also reported difficulty removing stored payment details, and a handful raise concerns about the integrity of the review system itself, suggesting negative feedback is occasionally removed after seller disputes.

For buyers, the main complaint is the uneven quality of products listed on the marketplace, particularly in the investing and trading niche, where low-effort "get rich quick" offerings exist alongside legitimate programs. Due diligence before purchasing any product is strongly advised.

How to Use WHOP: Getting Started as a Creator or Buyer

Getting started on Whop.com is straightforward. Here is how the platform works for both sides:

For Sellers: Sign up for a free account at whop.com and create your "Whop", essentially your branded storefront. 

You can then add products such as courses (video + text), community access (Discord or Telegram integration), downloadable files, coaching calls, or software licenses. 

Whop handles payment processing natively, so there is no need for a third-party payment gateway. Once your storefront is live, you can list it on the Whop Marketplace for additional exposure.

For Buyers: Browse the Whop Discover page to find products by category, ranging from finance and trading to fitness, design, and AI tools. Once you purchase a product, it appears in your personal Whop dashboard for lifetime or subscription access, depending on what the seller configured.

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The platform also offers a mobile app, which both buyers and sellers can use to manage their experience on the go.

How to Make Money from the WHOP Marketplace

Whop offers several practical income streams for creators and entrepreneurs. Here is how to earn income from Whop:

1. Sell Digital Products Directly. 

The most straightforward path. Create a course, template pack, trading signal group, coaching program, or software tool, list it on Whop, and collect revenue. You can price products as one-time purchases or recurring subscriptions.

2. Build a Paid Membership Community.

Whop integrates directly with Discord and Telegram, making it easy to gate access to premium communities. This model generates predictable, recurring revenue.

3. Use the Built-in Affiliate System. 

Whop lets you set up an affiliate program for your products. You define the commission rate, and affiliates earn a cut of every sale they refer. 

Conversely, you can join other creators' affiliate programs and earn commissions by promoting their products.

4. Marketplace Discovery. 

Listing your product on the Whop Marketplace exposes it to over 2 million weekly visitors without additional advertising spend. This organic reach is one of the platform's strongest value propositions for new sellers.

5. Reselling Access. 

Some sellers purchase wholesale licenses, or group buys for software tools, and resell individual access through Whop, acting as distributors rather than content creators.

Whop does not charge a monthly fee. Instead, it takes a 3% commission on sales where the seller brings their own traffic, or up to 30% for sales generated through the Whop Marketplace itself. 

Planning your traffic strategy accordingly can significantly impact your net revenue.

What Do People Sell on WHOP?

Whop's catalog spans a wide range of digital product categories. The most common include:

Finance and Trading: 

Algorithmic trading bots, signal groups, stock analysis tools, and investing education. This is one of the most active categories on the platform, though quality varies significantly between sellers.

Online Courses and Education

Structured video courses covering skills like programming, copywriting, social media growth, dropshipping, and AI tools. 

Whop's course builder supports video uploads and written modules, though it lacks the advanced features of dedicated course platforms like Teachable or Kajabi.

Templates and Digital Assets

Notion templates, Canva kits, Excel spreadsheets, prompt libraries, and other downloadable files are popular lower-priced offerings with high margins.

Coaching and Consulting

Creators sell one-on-one coaching packages, group coaching cohorts, and consulting calls through Whop's booking and payment infrastructure.

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Software and SaaS Tools

Independent developers list browser extensions, bots, automation scripts, and web apps directly on Whop, often with subscription-based pricing.

AI-Powered Products

With the rise of generative AI, a growing number of sellers are offering custom GPT wrappers, prompt packs, and AI automation tools through the platform.

Is Selling on WHOP Worth It? Final Note

Whop.com occupies an interesting position in the digital commerce landscape: it is more flexible than Gumroad, more community-focused than Teachable, and more accessible than building your own tech stack. 

For creators who want to launch fast without a monthly overhead, it is a genuinely compelling option.

The platform's zero monthly fee model lowers the barrier to entry considerably. The built-in marketplace, affiliate system, and mobile app add tangible value that competitors often charge extra for. 

However, sellers should be aware that high marketplace commissions (up to 30%) can erode margins if you rely solely on Whop for traffic, and the course-building features remain basic compared to dedicated LMS platforms.

For entrepreneurs selling communities, subscriptions, or diverse digital product bundles, Whop is worth serious consideration. 

For those building premium, high-production courses as their core product, it may be better used as a supplemental channel alongside a dedicated course platform.

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Overall, Whop is a maturing platform with strong growth momentum, institutional backing, and an increasingly diverse creator ecosystem. 

Whether you are exploring it as a buyer or a seller, it is a marketplace that has clearly earned its place in the digital product economy.

FAQ

What is Whop.com?

Whop.com is a digital marketplace where creators sell online products like courses, memberships, templates, and software tools. It combines a storefront, payment processing, and community management in one platform, with no monthly fee to get started.

Is Whop free to use?

Yes. Whop charges no monthly fee. Instead, it takes a 3% commission when you bring your own customers, or up to 30% when buyers discover your product through the Whop Marketplace.

How does Whop work for creators?

Creators sign up, build a branded storefront, add their digital products, and start selling. Whop handles payments, content delivery, and optionally, marketplace exposure, so sellers can focus on their product rather than the tech stack.

What do people sell on Whop?

The most popular categories include trading signal groups, online courses, coaching programs, Notion and Canva templates, Discord/Telegram communities, and AI-powered tools. It's one of the most diverse digital product ecosystems available today.

Is selling on Whop worth it?

For creators selling communities, subscriptions, or digital downloads, yes, especially if you bring your own traffic to keep fees low. The zero monthly cost, built-in affiliate system, and 2M+ weekly marketplace visitors make it a strong option for launching without overhead.

Disclaimer: The views expressed are the author's and do not reflect those of this platform. This platform and its affiliates disclaim any responsibility for the accuracy or suitability of the information provided. It is for informational purposes only and not intended as financial or investment advice.