Summary of Yi He's Article Titled “Come! Let's Cultivate Together!”

Yi He, co-founder of Binance, recently published a reflective and philosophical article on Binance Square titled “Come! Let’s Cultivate Together!”. 

In it, she shares her personal journey, Binance’s evolution, and her evolving views on Bitcoin, meme coins, user fairness, and compliance. The piece reads like both a confession and a manifesto, combining industry lessons with Eastern philosophical thought.

Key Takeaways

• Yi He reflects on Bitcoin’s origins and the evolution of crypto from skepticism to mainstream adoption.
• She emphasizes long-termism and value-driven entrepreneurship.
• Binance’s focus has shifted from rapid innovation to strict compliance.
• Yi He acknowledges past misjudgments on derivatives and meme coins.
• Fairness and user protection are now at the heart of Binance’s philosophy.
• She encourages builders to join Binance in “cultivating” the crypto ecosystem.

The Evolution of Crypto and Bitcoin’s Role

Yi He begins her article by reflecting on how Bitcoin emerged from the 2008 financial crisis and evolved into the most successful asset over the past 17 years. She notes that the concept of money, assets, and policy continuously changes, and that the crypto industry has matured from being dismissed as a pyramid scheme to being respected by Wall Street.

She acknowledges that the journey has been filled with choices and turning points, each separating true builders from opportunists. This framing sets the tone for her larger message: that crypto entrepreneurship requires persistence, humility, and alignment with broader societal trends.

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Building Binance Through Imperfection

Yi He candidly admits that Binance was never a “high-end or perfect” team. Instead, it was a group that built its product while in motion, learning and correcting mistakes along the way. She explains that Binance has invested heavily in compliance after paying a “huge price” in earlier years, with compliance costs now more than five times those of product development.

She also points out that Binance’s strategy often favors following rather than leading in certain areas. This “sailing race” analogy reflects her belief that sustainable growth sometimes comes from patience and timing rather than speed.

Lessons from Contracts and Risk Management

Yi He recalls initially rejecting leveraged trading because she believed it amplified human weaknesses. However, during the 2019 bear market, she realized the importance of risk management and hedging tools. Binance later built a contracts team, ensuring that users undergo testing before trading and implementing cooling-off periods for overexposed traders.

This segment highlights her pragmatic approach: adapting beliefs based on market realities while prioritizing user safety and education.

Reconciling with Meme Coins

One of the most striking parts of Yi He’s article is her reflection on meme coins. Initially, she saw memes as “schemes disguised as subculture,” but later recognized that even legitimate projects sometimes fail to protect their users. 

She criticizes projects that see Binance as nothing more than an exit liquidity provider and acknowledges her emotional struggle during a six-hour AMA when asked how both retail and professional traders could win.

Yi He’s revelation came when she realized that users primarily seek fairness, not endless profits. She emphasizes that neither Binance nor she personally endorses meme tokens, warning that many lack intrinsic value and may involve conspiratorial manipulation.

Her statement “Opposing MEME, understanding MEME, and finally becoming MEME; the clown is myself” reveals a deep self-awareness about the industry’s paradoxes and her role within them.

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Fairness as the Core of Binance’s Philosophy

Yi He defines fairness as the true value proposition Binance aims to deliver. She recognizes that users are not trading for status or customer support personas but for the sense of opportunity and justice that blockchain once promised. 

This insight forms the foundation of Binance’s new direction under the concept of “Alpha,” which she describes as the platform’s effort to make markets more equitable.

Competition and Cooperation in a Growing Market

Yi He reminds readers that the crypto market remains tiny compared to the global financial system, leaving space for many giants to thrive. She refuses to attack competitors, emphasizing that genuine business competition should focus on serving users better rather than undermining rivals.

To foster innovation, she announces that YZi Labs will invest $1 billion to support the ecosystem and incubate top-tier projects. She acknowledges Binance’s weaknesses, especially in its wallet product, and commits to continuous improvement.

The Philosophy of Cultivation

In the final part of her article, Yi He equates entrepreneurship, trading, and making money with spiritual cultivation. She introduces four pillars—Dao, Law, Technique, and Tools—as the foundations for lasting success.

• Dao represents universal rules that align with the world’s development.
   
• Law embodies company culture and user-centric values.
   
• Technique refers to strategies and methods but is ultimately secondary.
   
• Tools are products, the easiest to replace and thus never the core advantage.

Her message suggests that true longevity comes from understanding the Dao and Law, not chasing technical fads or surface-level tools.

She concludes by reiterating that Binance is still searching for great talent, inviting readers to “cultivate together.”

Read Also: BNB Meme Coin Crash vs Hype: What's Next for Traders?

Final Thoughts

Yi He’s “Come! Let’s Cultivate Together!” is both a reflection on Binance’s evolution and a meditation on personal growth. It bridges entrepreneurship, philosophy, and community in a single narrative.

Her tone combines humility and resilience, acknowledging past missteps while reinforcing a vision grounded in fairness and collective progress. Whether discussing compliance, meme coins, or market competition, Yi He frames each lesson within a broader moral and cultural context.

Ultimately, her essay is less about Binance’s products and more about its evolving ethos: from survival and ambition toward introspection and responsibility.

FAQs

What is Yi He’s main message in “Come! Let’s Cultivate Together!”?

Her main message is that the crypto journey mirrors personal cultivation. Success depends on understanding universal principles, maintaining fairness, and aligning business with long-term value.

Why does Yi He emphasize compliance?

She notes that Binance learned hard lessons from the past and now invests heavily in compliance, viewing it as essential for user trust and industry legitimacy.

What are Yi He’s thoughts on meme coins?

Yi He warns users to be cautious with meme coins, acknowledging they lack fundamental value and can be manipulated. However, she admits that her perception has evolved, recognizing their cultural significance while staying critical.

What is YZi Labs?

YZi Labs is Binance’s initiative to invest $1 billion into ecosystem growth and developer incubation, fostering fair and competitive innovation.

Why does Yi He use the metaphor of cultivation?

Cultivation symbolizes continuous learning and improvement. Yi He believes entrepreneurship and trading share the same path as personal growth, emphasizing Dao, Law, Technique, and Tools.