Oura IPO 2026: Price, Valuation, Date, & OURA Stock Details
2026-09-24
The Oura IPO is set to bring the smart ring maker to the public market as the company prepares to list on Nasdaq under the ticker OURA.
Oura has set an initial price range of $40 to $44 per share for 50 million shares, putting its initial market capitalization between $12.8 billion and $14.1 billion.
On a fully diluted basis, the Oura IPO valuation could reach about $15.6 billion.
Key Takeaways
- Oura IPO Date: Oura plans to debut on Nasdaq under the ticker OURA during the week of September 28, 2026.
- Oura IPO Price: The company plans to offer 50 million shares at $40 to $44 per share, targeting a fully diluted valuation of up to $15.6 billion.
- Oura Business Growth: Oura reported $1.21 billion in revenue and around 5 million paid members for the nine months ended June 30, 2026.
Oura IPO Date and Nasdaq Listing Details

Source: Oura
Oura launched its IPO roadshow on September 21, 2026, and plans to debut on Nasdaq during the week of September 28 under the ticker symbol OURA.
The company is offering 50 million shares at an expected price between $40 and $44 per share.
At the midpoint of the range, the IPO price would be $42 per share. Based on the supplied figures, the offering could raise up to approximately $2.2 billion at the top of the range.
Key Oura IPO details
- Expected IPO date: Week of September 28, 2026
- Exchange: Nasdaq
- Ticker: OURA
- Shares offered: 50 million
- IPO price range: $40 to $44 per share
- Initial market capitalization: About $12.8 billion to $14.1 billion
- Fully diluted valuation: Up to approximately $15.6 billion
The offering includes both new shares issued by Oura and shares sold by existing stockholders.
Of the 50 million shares, 13.5 million are new shares, while 36.5 million are being sold by existing investors.
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Oura IPO Price and Valuation
The Oura IPO price has been set at an expected range of $40 to $44 per share.
This gives investors a clear reference point for the company’s planned public debut, although the final IPO price will determine the valuation at listing.
At the midpoint of $42, Oura would have an initial valuation between the figures provided for its market capitalization, while the fully diluted valuation is expected to reach approximately $15.6 billion.
Oura’s valuation reflects the company’s growth in both hardware sales and subscription revenue.
For the nine months ended June 30, 2026, Oura reported revenue of approximately $1.21 billion, compared with $697 million during the same period a year earlier.
Subscription growth
Oura’s membership service costs $5.99 per month and had around 5 million paid members as of June 2026.
The company expects to reach roughly 5.7 million paid members by the end of fiscal 2026, representing 96% growth from the previous year.
This recurring subscription business is an important part of Oura’s financial profile as it expands beyond one time hardware purchases.
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OURA Stock and Oura Business Performance
The OURA stock will represent ownership in Oura once the company completes its Nasdaq listing.
The business is known for its screenless smart ring, which tracks information related to sleep, activity, readiness, stress, heart health, metabolic health, and women’s health.
Oura’s hardware business has also expanded considerably. The company sold 4.1 million Oura Rings during the nine months ended June 30, 2026, compared with 1.8 million during the same period a year earlier.
Oura financial highlights
- Revenue reached approximately $1.21 billion for the nine months ended June 30, 2026.
- Revenue increased from approximately $697 million during the same period in the previous year.
- Oura had approximately 5 million paid members as of June 2026.
- The company expects approximately 5.7 million paid members by the end of fiscal 2026.
- The Oura Ring 5 sells for between $399 and $499.
The company’s subscription revenue has also become increasingly important.
For the nine months ended June 30, membership software revenue reached approximately $240.5 million, representing growth of about 121% year over year.
What to Watch After the Oura IPO
The Oura IPO gives investors a new publicly traded company focused on health tracking and wearable technology.
Its performance after listing will depend on several factors, including subscription growth, hardware demand, customer retention, and the company’s ability to maintain its financial momentum.
Oura has also developed relationships within the healthcare sector. Eli Lilly has indicated interest in purchasing up to $100 million of shares in the offering.
Oura also works with Eli Lilly through LillyDirect to integrate biometric tracking into its digital healthcare offering.
Another development involves Dexcom, with its Stelo sensor data integrated into Oura’s mobile software.
These relationships highlight how Oura is expanding the use of its health data beyond traditional fitness tracking.
Areas investors may monitor
- Final IPO price
- First day OURA stock performance
- Subscription member growth
- Oura Ring sales
- Revenue growth
- Gross margin
- Healthcare partnerships
- Future quarterly earnings
Oura also faces risks. Hardware remains an important part of its business, while the company disclosed legal proceedings concerning claims related to the accuracy of its sleep tracking technology. These factors may remain relevant as OURA begins trading publicly.
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Conclusion
The Oura IPO is expected to bring Oura to Nasdaq during the week of September 28, 2026, under the ticker OURA.
With 50 million shares offered at $40 to $44 each, the company is targeting an initial market capitalization of up to approximately $14.1 billion and a fully diluted valuation of about $15.6 billion.
Its growing subscription base, rising revenue, and healthcare partnerships will be important areas to watch as OURA enters the public market.
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FAQ
When is the Oura IPO date?
Oura is targeting a Nasdaq debut during the week of September 28, 2026.
What is the Oura IPO price?
The expected Oura IPO price range is $40 to $44 per share.
What is the Oura IPO valuation?
Oura is targeting an initial market capitalization of approximately $12.8 billion to $14.1 billion, with a fully diluted valuation of up to approximately $15.6 billion.
What is the Oura stock ticker?
Oura plans to trade on the Nasdaq under the ticker OURA.
How many shares are included in the Oura IPO?
The offering includes 50 million shares, consisting of 13.5 million new shares issued by Oura and 36.5 million shares sold by existing stockholders.
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