Doge Acquires Controlling Share in Italian Soccer Club – Impact on DOGE Price

2025-10-21
Doge Acquires Controlling Share in Italian Soccer Club – Impact on DOGE Price

The House of Doge, the commercial division of the Dogecoin Foundation, has made headlines after acquiring a controlling stake in Italian soccer club U.S. Triestina Calcio 1918. 

This strategic move signifies more than a sports investment, it’s a bold step to integrate Dogecoin’s meme-driven culture into global sports, potentially influencing Doge price and mainstream adoption.

House of Doge Expands Into European Soccer

House of Doge.jpeg

The acquisition of Triestina Calcio, a Serie C team with over a century of history, demonstrates Dogecoin’s expanding footprint beyond crypto markets. According to House of Doge CEO Marco Margiotta, the goal is to “connect Dogecoin’s global community with one of Europe’s most storied clubs,” turning fandom and digital assets into tangible cultural power.

This partnership also includes Brag House Holdings, a publicly traded firm assisting House of Doge’s reverse merger process, positioning the organization for a potential public listing. The move reflects Dogecoin’s broader ambition—to blend decentralized culture with traditional entertainment sectors like sports.

READ ALSO: Dogecoin Treasury Plan: DOGE Bounces Back on Musk’s $200M Proposal

Strengthening Dogecoin’s Presence in Sports

This isn’t House of Doge’s first foray into sports. Earlier this year, it partnered with IndyCar driver Devlin DeFrancesco, placing the DOGE logo on his car during the Indianapolis 500. 

The organization has also formed connections with sports figures such as members of the Steinbrenner family (New York Yankees owners) and several NHL players, signaling a consistent push toward real-world visibility.

The inclusion of Toronto Blue Jays Vice Chairman Roger Rai on its advisory board further enhances Dogecoin’s professional reach. Rai will guide the organization’s commercial strategies and sports partnerships, helping align crypto innovation with global sports management practices.

How This Acquisition Could Affect Doge Price

The acquisition sparked optimism within the Dogecoin community, though its market impact remains modest. As of today, DOGE trades near $0.20, marking a slight daily uptick of around 1.6%. However, the token remains down roughly 25% over the past month and 72% below its all-time high.

Analysts suggest that while the purchase won’t cause immediate price surges, it could strengthen Dogecoin’s long-term brand value. 

By bridging digital finance and sports culture, the project could attract new audiences—particularly younger fans who resonate with Doge’s playful image and community-driven ethos.

READ ALSO: First Dogecoin ETF Set to Launch on September 11, Will DOGE Price Explode?

Conclusion

The House of Doge’s acquisition of Triestina Calcio isn’t just about owning a soccer club—it’s a cultural statement. It reflects Dogecoin’s mission to connect decentralized finance with real-world passion and entertainment. 

While the Doge price remains volatile, the project’s expanding presence across industries may strengthen its reputation and encourage broader adoption over time.

For more in-depth crypto market updates and predictions, check out the latest posts on the Bitrue blog — or explore trading directly on Bitrue’s platform.

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FAQ

What is House of Doge?

House of Doge is the commercial arm of the Dogecoin Foundation, created to expand Dogecoin’s reach into mainstream sectors like sports and entertainment.

Which soccer club did Doge acquire?

House of Doge acquired a controlling stake in U.S. Triestina Calcio 1918, an Italian club competing in Serie C.

Will this acquisition affect Doge price?

While short-term effects may be minimal, the move could boost Dogecoin’s visibility and long-term ecosystem value.

Who is part of House of Doge’s advisory team?

Toronto Blue Jays Vice Chairman Roger Rai has joined the advisory board to assist with sports operations and partnerships.

Is Dogecoin planning more sports collaborations?

Yes, House of Doge aims to tokenize elements of mainstream culture, starting with sports, to expand Dogecoin’s influence globally.

Disclaimer: The content of this article does not constitute financial or investment advice.

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