NovaNFT vs TreasureNFT: The Real Story Behind the NFT Marketplace

In the ever-expanding world of NFTs, innovation often walks a thin line between creativity and controversy. The cases of TreasureNFT and its apparent successor, NovaNFT, are prime examples of this blurred boundary.

TreasureNFT was once promoted as a “next-generation NFT trading app,” boasting algorithmic trading models, TUFT token airdrops, and ambitious community rewards. But by mid-2025, it abruptly vanished—leaving countless users confused and frustrated.

Now, NovaNFT has appeared on the scene, branding itself as a trusted Web3 marketplace with multi-incentive trading. 

However, its links to the now-defunct TreasureNFT and similar operational patterns have led to growing suspicion within the crypto community.

This article breaks down the key differences—and eerie similarities—between NovaNFT and TreasureNFT, uncovering the truth behind what could be one of 2025’s most misleading NFT stories.

The Rise and Fall of TreasureNFT

TreasureNFT launched with much fanfare in 2024, promising to blend NFT ownership with algorithmic trading. 

It introduced the TUFT token, a utility asset tied to marketplace activity and reward systems. Early adopters were lured in with massive airdrop campaigns and flashy promises of sustainable rewards.

However, the platform’s credibility started crumbling in July 2025. Users first noticed a delay in the TUFT airdrop, with distribution pushed back to 

November 2025. Shortly after, the Treasure Fun app was removed from Google Play, though it strangely remained on Apple’s App Store for several weeks.

This selective removal fueled speculation about potential policy violations or fraudulent behavior. Eventually, TreasureNFT officially announced its shutdown, admitting that it could not fulfill the commitments made to users. 

Withdrawal failures, unverified liquidity, and lack of developer communication sealed its reputation as an unreliable operation.

Read Also: Token Withdrawal is Ongoing! Is TreasureNFT Finally Giving Access to Users Funds?

The Rebranding and the Rise of NovaNFT

After TreasureNFT’s downfall, a new platform emerged: NovaNFT. According to its official website (novanft.xyz), NovaNFT is a blockchain-based c with multi-incentive systems that reward both traders and referrers.

But upon closer investigation, NovaNFT’s structure and language bear striking resemblance to TreasureNFT’s original framework. Both emphasize “algorithmic trading,” “multi-incentives,” and “encrypted NFT marketplace technology.” 

The Nova NFT Technology company claims to be unfunded and founded in 2025, coinciding suspiciously with TreasureNFT’s shutdown timeline.

Even more concerning, NovaNFT’s own marketing mentions “TreasureNFT’s transition to a new platform”, suggesting a direct continuation or rebrand. Given that TreasureNFT closed after widespread user losses, this connection raises serious trust and safety concerns.

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The Magic NFT and TUFT Token Connection

When TreasureNFT collapsed, users were directed toward a new project called Magic NFT, allegedly managed by the same developers. It was promoted as a “sister platform” meant to “help users recover their losses.”

In reality, community watchdogs quickly identified Magic NFT as another scam. Binance Square issued an official alert, warning that “TR NFT officially closed and opened a new NFT called Magic NFT — it’s also a scam. Be aware.”

Videos and reports across social media platforms echoed similar warnings, describing Ponzi-like structures designed to attract new investors while old ones lost their deposits. 

The TUFT token, initially hyped as a reward currency, remains tradeable on PancakeSwap but faces unverified liquidity and limited utility.

Read Also: A New Take on TreasureNFT: Why This Analyst Thinks It's All Just a Pyramid Scam

False Investment Claims and Public Misinformation

Adding to the chaos, fake news surfaced in late 2025 claiming that BlackRock, one of the world’s largest asset management firms, had invested in TreasureNFT. 

This claim was completely false — BlackRock has officially denied any connection with TreasureNFT or NovaNFT.

Such fabricated endorsements are classic signs of manipulative crypto marketing, often used to lure investors into questionable projects. 

When combined with a track record of shutdowns and rebranding attempts, NovaNFT’s public image becomes increasingly suspicious.

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Conclusion

The evidence paints a worrying picture. While TreasureNFT collapsed under its own unfulfilled promises, NovaNFT appears to be a rebranded continuation with the same risky framework and marketing style.

Both platforms share overlapping narratives, identical incentive systems, and questionable transparency. Investors and NFT collectors should treat both NovaNFT and any associated apps — including Magic NFT — with extreme caution.

Before engaging with any NFT platform, always verify company backgrounds, check token audit reports, and consult trusted crypto data sources such as CoinMarketCap or CoinGecko.

In the rapidly evolving NFT market, legitimacy and transparency remain the only true assets that hold real value.

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FAQ

Are NovaNFT and TreasureNFT run by the same developers?

While there’s no public confirmation, strong similarities in structure, branding, and timing suggest that NovaNFT could be a rebranded version of TreasureNFT.

Is TreasureNFT officially shut down?

Yes. TreasureNFT announced its official shutdown in July 2025, citing inability to meet commitments and reward distributions.

What happened to the TUFT token?

The TUFT token’s airdrop was postponed to November 2025, but many users have reported withdrawal issues and unverified liquidity on PancakeSwap.

Did BlackRock invest in TreasureNFT or NovaNFT?

No. Claims of a BlackRock investment are completely false. The company has no association with either platform.

Is NovaNFT safe to use?

Given its links to TreasureNFT and lack of transparency, users should avoid connecting wallets or depositing funds on NovaNFT until verifiable audits are released.

What’s the community sentiment around these platforms?

Crypto communities and analysts broadly warn that both NovaNFT and related projects like Magic NFT display Ponzi-like characteristics and high-risk structures.