Notcoin's Founder Suggests the Telegram Game Hype is Not Over
2025-05-27
Telegram, once known primarily as a messaging platform, has become a surprising powerhouse in the world of blockchain gaming. At the heart of this transformation is Notcoin (NOT), a viral tap-to-earn game that drew tens of millions of users in a matter of weeks.
While some predicted the hype would fade as quickly as it arrived, Notcoin’s founder, Sasha Plotvinov, argues that the Telegram game boom is evolving, not ending. Let’s explore how Notcoin’s journey has shaped the future of Telegram gaming, why the hype persists, and what lies ahead for developers and players alike.
The Meteoric Rise of Notcoin: From Viral Sensation to Cultural Phenomenon
Notcoin’s story began with a simple premise: make blockchain gaming accessible to everyone. By removing the usual barriers—complex wallets, technical jargon, and high entry costs—Notcoin allowed anyone with a Telegram account to start playing and earning in seconds. The game’s tap-to-earn mechanic, where users mined virtual coins by tapping their screens, became an instant hit. Within its first month, Notcoin attracted over 20 million users, eventually surpassing 40 million players worldwide.
This explosive growth was not just about numbers. Notcoin’s viral spread showcased Telegram’s unique ability to foster decentralized, community-driven projects. The game’s leaderboard system and active trading communities created a sense of competition and camaraderie, turning casual players into passionate participants. Notcoin’s success also paved the way for other Telegram-based games like Hamster Kombat, which similarly leveraged simple mechanics and crypto rewards to onboard hundreds of millions.
Beyond the Hype: Why Notcoin’s Founder Believes the Game is Just Beginning
Despite its initial success, Notcoin’s founders recognized that viral growth alone was not enough for long-term sustainability. As copycat games flooded the market and airdrop fatigue set in, many questioned whether the Telegram gaming craze had peaked. Sasha Plotvinov, however, saw this as an opportunity for reinvention rather than a sign of decline.
In interviews and public appearances, Plotvinov emphasized the need to move beyond speculation and shallow gameplay. He argued that the next phase of Telegram gaming must prioritize meaningful, replayable experiences and genuine community engagement. Notcoin’s pivot from a single viral game to a broader gaming platform—Not Games—reflects this vision. By focusing on classic game designs, social features, and a “no pay-to-win” ethos, Notcoin aims to create lasting value for players and developers alike.
Plotvinov also highlighted the importance of frictionless onboarding. By allowing users to start playing without immediate wallet connections or complex setups, Notcoin lowered the barrier to entry for Web3 newcomers. This approach, he believes, is key to achieving mass adoption and sustaining the Telegram gaming ecosystem.
The New Wave: Telegram Gaming Accelerator and the Role of TON Blockchain
Notcoin’s ambitions extend beyond its own platform. In partnership with Helika Gaming, Notcoin recently launched the Telegram Gaming Accelerator, a $50 million initiative designed to nurture the next generation of Telegram-based games. The accelerator supports game studios, indie developers, and mobile app creators building on The Open Network (TON) blockchain, Telegram’s native infrastructure.
This program aims to leverage Telegram’s vast user base and the growing popularity of blockchain-powered Mini Apps. By providing funding, technical support, and access to a global audience, the accelerator seeks to foster innovation and diversity within the Telegram gaming ecosystem. The success of games like Notcoin and Hamster Kombat demonstrates the potential for rapid user acquisition and engagement when crypto rewards and social gameplay are combined.
Helika’s CEO, Anton Umnov, and Notcoin’s Plotvinov both envision Telegram as a hub for viral, social games—a “Netflix of social games” where players can discover, share, and compete in a variety of experiences. The integration of tradable in-game assets, NFTs, and sustainable token economies further enhances the appeal for both casual gamers and crypto enthusiasts.
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Community, Culture, and the Future of Telegram Gaming
At its core, Notcoin’s ongoing success is rooted in its community. Plotvinov describes Notcoin not just as a game, but as a culture—a movement that brings people together around shared interests and playful experimentation. This sense of belonging has helped Notcoin weather the ups and downs of market cycles and maintain relevance in a crowded landscape.
The shift toward gameplay-first design, community-driven development, and open participation signals a broader trend in blockchain gaming. Rather than chasing short-term hype, successful projects are building ecosystems that reward creativity, collaboration, and long-term engagement. Notcoin’s evolution from a tap-to-earn novelty to a platform for diverse, replayable games exemplifies this shift.
Looking ahead, the Telegram gaming space is poised for continued growth and innovation. As more developers join the ecosystem through initiatives like the Gaming Accelerator, and as players demand richer, more meaningful experiences, the boundaries between messaging, gaming, and decentralized finance will continue to blur. For Notcoin and its founder, the journey is far from over—the real game is just beginning.
Conclusion
Notcoin’s rise and ongoing transformation illustrate the enduring appeal of Telegram-based blockchain games. While the initial tap-to-earn craze may have cooled, the underlying momentum remains strong. By focusing on accessibility, community, and innovative gameplay, Notcoin’s founder and team are helping to redefine what’s possible in the world of social gaming.
The launch of the Telegram Gaming Accelerator and the expansion of the Not Games platform signal a new era for both developers and players. As the ecosystem matures, the Telegram game hype is evolving—not ending—driven by a commitment to quality, creativity, and genuine user engagement. For anyone interested in the future of blockchain gaming, Notcoin’s journey offers valuable lessons and a glimpse of what’s to come.
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FAQ
What is Notcoin?
Notcoin is a blockchain-based game that launched on Telegram, allowing users to earn virtual coins through simple, tap-based gameplay. It quickly became a viral sensation, attracting over 40 million users and pioneering the tap-to-earn model.
Who is the founder of Notcoin?
Notcoin was created by Sasha Plotvinov and his team, who have since become key figures in the Telegram gaming ecosystem.
Why does Notcoin’s founder believe the Telegram game hype is not over?
Plotvinov argues that the initial hype has evolved into a more sustainable movement focused on meaningful gameplay, community engagement, and innovation. The launch of new platforms and accelerator programs reflects ongoing growth and opportunity in the space.
What is the Telegram Gaming Accelerator?
The Telegram Gaming Accelerator is a $50 million initiative launched by Notcoin and Helika Gaming to support developers building blockchain-powered games on Telegram. It aims to foster innovation and attract a broader audience to the platform.
How is Notcoin different from other blockchain games?
Notcoin stands out for its easy onboarding, community-driven approach, and focus on replayable, non-pay-to-win gameplay. Its evolution into a broader gaming platform highlights a commitment to long-term value and user experience.
What is the future of Telegram gaming?
Telegram gaming is expected to continue growing, driven by new technologies, developer support, and an expanding user base. Initiatives like the Gaming Accelerator and the rise of platforms like Not Games suggest a bright future for social, blockchain-powered games on Telegram.
Disclaimer: The content of this article does not constitute financial or investment advice.
