Meme Stock ETFs New Addition: Opportunities You Should Know

Beyond Meat has made an unexpected return to the spotlight, this time not for its products, but for its sudden surge in stock value. 

The company’s inclusion in a popular meme stock exchange-traded fund (ETF) has reignited its long-dormant hype among retail traders. 

The stock’s meteoric rise—soaring more than 146% in a single day—has sparked conversations about the re-emergence of meme stock mania. Could this be a new opportunity for investors, or just another short-lived frenzy?

Beyond Meat’s Sudden Rebound: What Sparked the Rally?

Beyond Meat’s recent performance has been nothing short of dramatic. The stock, which had been languishing around $0.65 just a week ago, skyrocketed to above $3.60 following its addition to Roundhill Investments’ Meme Stock ETF (MEME). This ETF, designed to track companies popular among retail traders, appears to have set off a powerful chain reaction.

According to CNBC, more than 63% of Beyond Meat’s available shares were sold short prior to the announcement. Once the ETF addition was made public, short sellers were forced to buy back their positions to limit losses, triggering what traders call a “short squeeze.” 

This buying frenzy amplified the stock’s rally, pushing it up by more than 146% on Tuesday—its best trading day ever.

Beyond Meat also announced an expanded partnership with Walmart to distribute its plant-based products across more U.S. stores, adding a real-world catalyst to the speculative excitement. 

This Week's Rebound

This week’s rebound follows years of decline. Since peaking above $230 shortly after its 2019 IPO, the stock has lost over 95% of its value, even dipping into penny stock territory earlier this month.

The renewed retail enthusiasm mirrors earlier episodes from the 2021 meme stock wave. Back then, companies like GameStop and AMC saw their prices soar due to coordinated buying campaigns on social media. 

Now, Beyond Meat’s revival suggests that speculative trading behaviour may be returning to markets that had cooled after years of tighter monetary conditions.

Read Also: Meme Coin ETF: Top Picks as Bloomberg Expert Predicts Strong Growth in 2026

The Role of Meme Stock ETFs in Today’s Market

Meme stock ETFs represent a unique attempt to capture the unpredictable energy of retail investors. Roundhill Investments’ Meme Stock ETF was initially launched during the height of meme mania but was later shut down due to waning interest. 

Its recent relaunch coincides with a broader rebound in speculative assets, including small-cap tech stocks and cryptocurrencies, as investor optimism rises once again.

By adding Beyond Meat, Roundhill may have tapped into a renewed appetite for volatility. 

The ETF’s holdings are based on social media mentions, trading volumes, and retail engagement—rather than traditional metrics like earnings or cash flow. This makes it a fascinating barometer of sentiment rather than fundamentals.

The Return of ETF

The sustained online engagement and the comeback of meme-linked assets suggest that this movement may now be a semi-permanent feature of modern markets. It reflects a generation of investors who value community-driven momentum as much as corporate performance.

Still, meme ETFs come with risks. Their reliance on sentiment can cause extreme price swings, often disconnected from business reality. The same forces that push a stock up 100% in a day can drag it down just as fast once enthusiasm fades. Beyond Meat’s rally, while impressive, could reverse if traders move on to another trending name.

If you’re considering monitoring meme-driven stocks or similar assets, platforms like Bitrue provide access to a variety of market data and crypto-trading opportunities, helping you stay ahead of fast-moving sentiment shifts.

Read Also: 11 Best Crypto ETF 2025 and Everything You Need to Know

What Investors Can Learn from Beyond Meat’s Comeback

Beyond Meat’s resurgence serves as both a reminder and a warning. For short-term traders, such sharp moves can offer quick opportunities. 

However, for long-term investors, these rallies often raise more questions than confidence. A 146% daily jump, while exciting, does not erase years of losses or structural business challenges.

What stands out most is how quickly retail traders can change a company’s narrative. A stock once written off as a failed growth story can regain attention almost overnight when included in a trending ETF. This power of collective action has become a hallmark of today’s digital investing culture.

What Market Analysts Said

Despite increased visibility, the company continues to face declining sales and profitability concerns. The short squeeze that propelled the stock may eventually lose momentum, especially if institutional investors reassert control over pricing.

That said, the episode demonstrates the potential for ETF-driven liquidity to reshape short-term dynamics. As ETFs aggregate demand, they can influence prices in ways traditional valuation models don’t anticipate. 

This has broader implications for investors looking to understand how modern markets function in an era of social media-fuelled speculation.

For those exploring dynamic markets like crypto—where sentiment plays an even greater role—understanding these behavioural patterns can be invaluable. 

You can register on Bitrue.com to explore similar sentiment-driven opportunities across digital assets and stay informed with live analytics.

Read Also: VanEck's Staked ETH ETF Filing Shakes Up Ethereum Price

Conclusion

The reappearance of Beyond Meat as a meme stock is a fascinating case study in modern investor psychology. 

A company that seemed forgotten has suddenly captured global headlines again, not because of improved fundamentals, but because of inclusion in a sentiment-based ETF. It underlines the unpredictable nature of retail enthusiasm and the influence of online trading communities on market movements.

For those who want to explore markets where momentum and sentiment intersect—whether in stocks or crypto—Bitrue.com remains a reliable platform to watch, analyse, and participate responsibly.

FAQ

What caused Beyond Meat’s stock to surge?

The rally was triggered by its inclusion in the Roundhill Meme Stock ETF, leading to a short squeeze as traders who bet against the stock rushed to cover positions.

What is a meme stock ETF?

It’s an exchange-traded fund that tracks stocks popular among retail investors, based on social media trends and trading volumes.

Is Beyond Meat’s rally sustainable?

Not necessarily. While the ETF inclusion created momentum, the company’s long-term fundamentals remain weak, which could lead to future volatility.

Why was Roundhill’s Meme ETF revived?

The ETF was reintroduced after renewed retail interest in speculative trading and a resurgence in meme-related assets.

Where can investors monitor similar market trends?

Investors can follow live market data, meme stock trends, and cryptocurrency movements on Bitrue.com.