Li Jiaqi's Qwen Office Livestream: The Future of Buying AI Computing Power

Li Jiaqi's Qwen Office livestream sold approximately 2 trillion AI Tokens in just 30 minutes on 2 November 2026, marking a notable moment in the commercialisation of artificial intelligence.

The livestream generated sales of 100,000 Qwen Office individual monthly memberships, bringing AI computing resources directly into the Double 11 shopping season. 

The campaign also highlighted a growing shift in how consumers access AI services: instead of purchasing physical products, they can now pay for the computing capacity needed to complete digital tasks.

Key Takeaways

• Li Jiaqi's livestream sold 100,000 Qwen Office monthly memberships within 30 minutes, representing approximately 2 trillion AI Tokens.
• Qwen Office is turning AI computing resources into consumer-facing products through membership subscriptions and practical productivity features.
• The campaign demonstrates how AI Tokens are becoming an increasingly important unit for measuring and commercialising artificial intelligence usage.

Li Jiaqi's Qwen Office Livestream Sells 2 Trillion AI Tokens

The livestream took place on 2 November 2026 as part of China's Double 11 shopping season. It marked an unusual addition to Li Jiaqi's established product catalogue, with AI computing resources becoming one of the products offered to viewers.

According to reports from First Financial, the livestream sold approximately 100,000 individual monthly memberships for Qwen Office within its first 30 minutes.

The memberships collectively represented around 2 trillion Tokens.

The launch attracted additional attention because Qwen Office CEO Chen Yusen appeared alongside Li Jiaqi to demonstrate how the AI assistant could help with everyday work and personal tasks.

Rather than focusing exclusively on technical capabilities, the presentation showed how AI could reduce the time spent on routine activities.

This included organising documents, analysing information and creating interactive digital tools.

The central message was straightforward: AI should help people spend less time on repetitive work and more time on activities outside their professional responsibilities.

What Happened During the Double 11 Livestream?

Several details made the campaign particularly significant.

The sales performance demonstrated that AI subscriptions could attract consumer attention in a retail environment traditionally dominated by physical products.

It also introduced a different way of presenting AI services. Instead of simply promoting an AI application, the campaign placed a measurable computing resource at the centre of the purchasing experience.

What Is Qwen Office and How Does Its AI Token System Work?

Qwen Office is an AI-powered productivity service within Alibaba's broader Qwen ecosystem.

It is designed to help users complete work-related and everyday tasks using artificial intelligence.

Its capabilities extend beyond answering questions. Users can apply AI to document processing, information analysis, content generation and other productivity activities.

The membership model provides access to additional office-related capabilities and computing resources.

Understanding AI Tokens

An AI Token is a basic unit used to measure the information processed or generated by an artificial intelligence model.

When someone asks an AI assistant to summarise a document, generate a report or answer a question, the model processes the request using Tokens.

These units generally cover both input and output.

For example:

• Input Tokens: The text, instructions or documents provided by the user.
• Output Tokens: The response, summary or generated content produced by the AI model.
• Computing consumption: The amount of model processing associated with completing a task.

More complicated requests can consume more Tokens.

A short question may require relatively little processing, while analysing a lengthy report or generating extensive content can require substantially more.

This is why AI Tokens have become an important measurement unit for AI service providers.

However, AI Tokens should not be confused with cryptocurrency tokens. In the Qwen Office campaign, they represent AI computing usage rather than blockchain-based digital assets.

Why Are AI Tokens Being Sold Through Memberships?

The membership approach makes computing resources easier for ordinary consumers to access.

Most people do not need to understand the technical infrastructure behind large language models. They simply want an AI assistant that can help them complete tasks.

A subscription packages access to those capabilities into a familiar purchasing experience.

For service providers, this model also creates a way to monetise AI usage beyond free access.

As users become more dependent on AI for everyday activities, predictable subscription revenue can become an important part of the business model.

How to Buy Qwen AI Tokens Through Qwen Office Memberships

The Li Jiaqi livestream introduced Qwen Office computing resources through individual monthly membership cards.

This is different from purchasing a cryptocurrency asset.

The reported transaction involved buying access to an AI productivity service, with an associated Token allowance.

For consumers interested in the service, the general purchasing process involves:

1. Accessing the official Qwen application or supported service.
2. Opening the Office Assistant or membership section.
3. Reviewing the available subscription plans.
4. Checking the Token allowance and usage conditions.
5. Completing payment through an available supported payment method.

The actual availability, pricing and subscription conditions may depend on the user's location and the specific product offering.

The reported Double 11 livestream promotion should also be distinguished from regular membership pricing. A promotional purchase does not necessarily represent the standard monthly subscription cost.

Consumers should check the current membership details before purchasing, particularly the Token allowance, validity period and applicable usage limits.

Importantly, the 2 trillion Tokens reported in the livestream represent the aggregate computing allocation associated with the memberships, not 2 trillion freely transferable digital assets.

Why Li Jiaqi's AI Token Sale Matters for the AI Industry

The significance of the campaign extends beyond its sales numbers.

It demonstrates how AI computing resources are moving from a technical concept into mainstream consumer commerce.

Previously, Tokens were primarily discussed by developers, AI researchers and businesses managing model infrastructure.

Consumers generally interacted with AI applications without paying much attention to how much computing capacity their requests consumed.

The Qwen Office campaign presents a different approach by making computing resources part of the product being marketed.

There are three important developments behind this shift.

1. AI Computing Power Is Becoming a Consumer Product

The livestream shows how AI infrastructure can be packaged into a product that ordinary consumers understand.

Instead of purchasing servers or managing technical resources, customers can access computing capacity through a monthly membership.

This lowers the barrier to using advanced AI tools.

It also creates a new category of digital consumption in which users pay for productivity rather than ownership of physical goods.

2. AI Companies Are Exploring More Direct Monetisation

Developing and operating large AI models requires substantial computing resources.

Model training, inference and continuous service delivery all involve infrastructure costs.

Free access can help attract users, but paid subscriptions offer another way to support ongoing operations.

Alibaba had already introduced paid Office Assistant membership tiers in its Qwen ecosystem in August 2026.

The Li Jiaqi campaign provides another example of how AI services can be marketed directly to consumers.

It also illustrates the potential of combining subscription products with established retail marketing channels.

3. AI Adoption Is Expanding Beyond Professional Users

The livestream demonstrations focused on practical situations rather than advanced technical applications.

For example, parents could use Qwen Office to organise children's homework and examination papers.

Livestream operators could turn recordings and audience comments into business analysis reports.

Fishing enthusiasts could generate interactive maps that multiple people can access.

These examples show how AI productivity tools can serve different consumer groups.

The broader opportunity is not limited to professional developers or technology companies. Students, families, content creators and small businesses can also benefit from AI-assisted workflows.

China's Growing Demand for AI Computing Power

Li Jiaqi's livestream also coincides with a broader increase in AI Token consumption.

According to the China Academy of Information and Communications Technology (CAICT) and its 2026 Large Model Token Service Performance Monitoring Report, China's average daily Token consumption reached approximately 500 trillion in June 2026.

That was nearly four times the level recorded in December 2025.

The report also highlighted changes in AI service pricing.

The figures indicate that AI usage is expanding rapidly, while the economics of providing AI services are also changing.

However, the reported normalised prices are industry-level measurements. They should not be interpreted as the direct retail price of a Qwen Office membership or the cost of every individual Token.

For businesses, rising usage creates opportunities to develop new AI-powered services.

For consumers, it means that computing allowances, subscription limits and service quality may become increasingly important when choosing AI tools.

Is Buying AI Tokens the Same as Buying Cryptocurrency?

No. The distinction is particularly important following the Li Jiaqi livestream.

Although both use the word Token, AI Tokens and cryptocurrency tokens serve different purposes.

AI Tokens are not automatically investments or tradable assets.

In the Qwen Office example, customers are purchasing access to computing resources through a membership.

This distinction matters because the rapid growth of AI Token consumption does not automatically translate into demand for cryptocurrency assets.

Instead, it reflects the increasing use of AI models and the commercial value of the computing infrastructure supporting them.

For the broader digital asset industry, the development is still relevant because it highlights how the word Token is becoming increasingly common across different technology sectors.

However, AI service consumption and blockchain asset adoption should be analysed separately.

What Comes Next for AI Computing Power?

The Li Jiaqi campaign offers an indication of how AI services could be marketed in the future.

As AI tools become more capable, providers may increasingly compete on practical productivity, available computing resources and subscription flexibility.

Several developments are worth watching.

Subscription-based AI consumption

Monthly and annual memberships could become more common as consumers adopt AI assistants for regular tasks.

Transparent computing allowances

Users may pay closer attention to Token limits, usage quotas and the amount of processing included in their subscriptions.

Everyday AI applications

More services could focus on specific consumer needs, including education, document management, personal organisation and business operations.

Commercial distribution of AI services

Livestream commerce and other retail channels could provide additional ways for AI companies to reach consumers outside traditional technology marketing.

Nevertheless, one successful livestream does not establish that all consumers are ready to pay for AI computing resources.

Long-term adoption will depend on whether these services provide consistent value, reliable performance and pricing that users consider reasonable.

AI Computing Power Is Entering Mainstream Commerce

Li Jiaqi's Qwen Office livestream represents a notable development in the commercialisation of artificial intelligence.

Selling 100,000 memberships and approximately 2 trillion AI Tokens in 30 minutes demonstrates how computing resources can be packaged and marketed as consumer products.

More importantly, the campaign highlights a shift in AI adoption. Consumers are increasingly being introduced to services that do more than answer questions, helping them organise information, generate reports and automate everyday tasks.

Whether this approach becomes a lasting retail category will depend on the value delivered by AI subscriptions.

For now, the campaign offers a clear indication that AI computing power is becoming a more visible part of the digital consumer economy.

FAQ

How many AI Tokens did Li Jiaqi sell during his Qwen Office livestream?

The livestream sold approximately 2 trillion AI Tokens through 100,000 individual monthly memberships within 30 minutes on 2 November 2026.

What is Qwen Office?

Qwen Office is an AI-powered productivity service in Alibaba's Qwen ecosystem. It helps users complete tasks such as document processing, report generation and information analysis.

Can you buy Qwen AI Tokens individually?

The reported livestream promotion sold monthly membership cards with associated computing allowances. It was not a sale of individually tradable cryptocurrency Tokens.

Are Qwen Office Tokens a cryptocurrency?

No. Qwen Office Tokens measure AI computing usage. They are not automatically blockchain-based assets or cryptocurrency investments.

Why are AI Tokens becoming more popular?

Growing adoption of large language models is increasing demand for AI computing resources. Tokens provide a measurable way to track model usage and support subscription-based AI services.

Disclaimer: The views expressed belong exclusively to the author and do not reflect the views of this platform. This platform and its affiliates disclaim any responsibility for the accuracy or suitability of the information provided. It is for informational purposes only and not intended as financial or investment advice.