Juventus Ownership Stays with Exor After Tether Bid Rejection

The Tether Juventus bid captured global attention in December 2025 when the stablecoin giant offered to acquire a controlling stake in iconic Serie A club Juventus FC. 

However, majority shareholder Exor quickly rejected the proposal, ensuring Juventus ownership remains with the Agnelli family. This rejection highlights tensions between emerging crypto investments and traditional football legacies in the evolving landscape of crypto firms buying football clubs.

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Tether's Bold Acquisition Proposal

On December 12, 2025, Tether submitted a binding all-cash offer to purchase Exor's 65.4% stake in Juventus. The bid valued the club at approximately €1.1 billion, with shares at €2.66 each—a 21% premium over the prior closing price.

Tether, already holding an 11.5% minority stake built since early 2025, planned a public tender for remaining shares if accepted. The company pledged an additional €1 billion investment for team growth and infrastructure.

CEO Paolo Ardoino's Personal Connection

Tether CEO Paolo Ardoino, a lifelong Juventus supporter, emphasized emotional ties: "Juventus has always been part of my life. 

I grew up with this team, learning commitment and resilience." This personal motivation fueled Tether's ambition to elevate the club's global performance amid its Tether football investment strategy.

Read Also: Tether Will Cut Off These 5 Chains! Save Your USDT Before Its Too Late

Why Tether Targeted Juventus

Tether's move aligns with its diversification beyond stablecoins. The firm has invested heavily in AI, robotics, and media in 2025.

Key drivers include:

• Enhancing brand visibility in Europe through Tether sports expansion

• Leveraging strong financials from USDT profits to fund long-term sports ventures

• Bridging crypto meets football via fan engagement and potential tokenization

This bid represents a milestone in crypto firms buying football clubs, following sponsorships and minority stakes.

Exor's Firm Rejection

Exor unanimously rejected the unsolicited bid on December 13, 2025. The Agnelli family holding company stated no intention to sell shares to any third party, including Tether.

CEO John Elkann affirmed: "Juventus, our history and values are not for sale." Exor reiterated century-long commitment, supporting management for on-field and financial recovery.

Juventus' Ongoing Challenges

Despite its prestige, Juventus faces financial hurdles:

• No annual net profit in nearly a decade

• Over €1 billion in capital injections over seven years

• Market capitalization around €840-980 million in December 2025

• Shares down significantly year-to-date

• Exor views these as manageable under family stewardship.

Market and Fan Reaction

The Tether buy Juventus rejected news caused volatility. Juventus Fan Token (JUV) initially surged over 30% on bid announcement but moderated post-rejection, trading around $0.78-0.80.

Club shares saw minor dips, reflecting investor caution. Overall, the event spotlighted growing interest in Juventus ownership news and crypto's role in sports.

Read Also: Tether’s $15 Billion Profit Target! Is It Possible?

Broader Implications for Crypto in Football

This episode underscores barriers and opportunities in Tether corporate strategy intersecting with football:

• Tradition often trumps financial offers in family-owned clubs

• Regulatory scrutiny on crypto ownership remains high

• Future deals may focus on partnerships rather than full takeovers

Yet, crypto's footprint in sports grows via tokens and sponsorships.

Read Also: How to Use USDT: Trading, DeFi, Staking, Lending, and More

Conclusion

Exor's decisive rejection of the Tether Juventus bid preserves Agnelli family control over Juventus after 102 years, prioritizing legacy over crypto capital. While Exor rejects Tether offer, it signals caution for aggressive Tether sports expansion.

As crypto meets football evolves through fan tokens and investments, enthusiasts can explore digital assets seamlessly. Consider reliable exchanges like Bitrue for trading USDT and sports-related tokens to capitalize on this dynamic sector.

FAQ

Why did Exor reject Tether’s €1.1B bid?

Exor prioritized long-term control, legacy, and governance stability over valuation premiums and external capital.

What stake did Tether aim to acquire in Juventus?

Tether sought Exor’s 65.4% controlling stake, with plans for a full public tender afterward.

How would Tether have financed the acquisition?

The bid was fully cash-backed, leveraging strong USDT cash flows and balance-sheet liquidity.

Did the bid impact Juventus-linked crypto assets?

Yes. The JUV fan token spiked over 30% on the news before correcting after the rejection.

What does this mean for crypto ownership in football?

Full takeovers face resistance; future crypto involvement likely shifts toward partnerships, tokens, and minority stakes.

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