How does Royal Kingdom Make Money? Heres's the Secret

Royal Kingdom, developed by Dream Games, the studio behind the hugely successful Royal Match, has quickly become one of the most talked-about mobile puzzle games. 

Despite offering a largely ad-free experience, the game has generated hundreds of millions in revenue in a remarkably short time. 

This naturally raises the question: how does Royal Kingdom make money without constantly interrupting players with ads? 

The answer lies in a carefully crafted monetisation strategy that blends smart design, player psychology, and premium in-game content.

Key Takeaways

• Royal Kingdom generates revenue mainly through in-app purchases instead of forced advertising

• The game uses psychological triggers like scarcity and FOMO to encourage spending

• A small percentage of highly engaged players contribute the majority of its income

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What Is Royal Kingdom?

Royal Kingdom is a match-3 mobile puzzle game where players solve increasingly challenging levels by matching tiles, unlocking boosters, and progressing through a royal-themed storyline. 

At first glance, it looks similar to many other puzzle games on the market, but its polish, smooth progression, and minimal ad disruption set it apart.

The game is free to download and play, making it accessible to millions of users worldwide. However, behind its friendly interface is a sophisticated revenue model designed to convert engagement into spending, without forcing players to pay.

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Royal Kingdom’s Revenue Model Explained

The core of Royal Kingdom’s income comes from in-app purchases (IAPs). Rather than charging an upfront fee or relying heavily on ads, the game monetises players who want to progress faster or avoid downtime.

Key revenue drivers include:

Boosters and Power-Ups

Players can purchase powerful boosters such as rockets, bombs, and special combo tools. These are especially tempting during difficult levels where progress slows, making boosters feel like a practical solution rather than an unnecessary luxury.

Lives and Coins

Running out of lives introduces waiting times. While players can wait for lives to regenerate, many choose to buy extra lives or coins to continue playing immediately. This turns impatience into profit.

Limited-Time Bundles

Royal Kingdom regularly offers time-limited packs that bundle boosters, coins, and extra lives at a “discount”. These offers create urgency and trigger fear of missing out (FOMO), encouraging quick purchasing decisions.

Subscriptions and Premium Offers

Some packages provide ongoing benefits such as daily rewards or smoother progression. While optional, they appeal to dedicated players who see value in consistency and convenience.

Optional rewarded ads and brand partnerships exist, but they play a very minor role. The overwhelming majority of revenue comes directly from player spending.

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The No-Ads Strategy: Why It Works

One of Royal Kingdom’s smartest decisions is avoiding intrusive, forced ads. Instead of pushing players to watch advertisements after every level, the game focuses on retention and emotional engagement.

By removing constant interruptions, players stay immersed for longer sessions. This increases attachment to progress and makes spending feel more justified. When players finally choose to pay, it often feels like a reward rather than a requirement.

The strategy mirrors Royal Match’s proven approach: focus on whales, a small group of high-spending users, rather than chasing ad impressions from everyone. This allows Dream Games to maintain a premium feel while still generating massive revenue.

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Financial Performance and Growth

Royal Kingdom’s financial performance has been impressive by any standard. As of late 2025, the game’s lifetime revenue has exceeded $145 million, with more than $100 million generated by May 2025 alone. Its launch month in November 2024 reportedly brought in around $5.5 million, signalling strong early demand.

With over 55 million downloads, the game demonstrates that a clean, player-friendly experience can still be extraordinarily profitable. 

While Dream Games has not disclosed an official valuation for Royal Kingdom specifically, its rapid growth suggests a very high commercial value.

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Conclusion

Royal Kingdom proves that mobile games don’t need aggressive advertising to succeed. By prioritising player experience, using smart psychological design, and offering optional but compelling in-app purchases, Dream Games has built a revenue machine that feels fair yet highly effective. 

Its success highlights a broader trend in mobile gaming: quality engagement beats quantity impressions. For developers and players alike, Royal Kingdom offers a fascinating case study in modern game monetisation.

FAQ

How does Royal Kingdom make most of its money?

Royal Kingdom earns primarily through in-app purchases such as boosters, extra lives, coins, and limited-time bundles.

Does Royal Kingdom force players to watch ads?

No, the game avoids intrusive ads and only uses optional rewarded ads in limited situations.

Who developed the Royal Kingdom?

Royal Kingdom was developed by Dream Games, the same studio behind Royal Match.

What are “whales” in mobile gaming?

“Whales” are a small percentage of players who spend significantly more than average, contributing most of the revenue.

Is Royal Kingdom free to play?

Yes, the game is free to download and play, with optional purchases for faster progression and convenience.

Disclaimer: The views expressed belong exclusively to the author and do not reflect the views of this platform. This platform and its affiliates disclaim any responsibility for the accuracy or suitability of the information provided. It is for informational purposes only and not intended as financial or investment advice.