Hailuo AI: What it is, and How to Use It

Hailuo AI is an ambitious Chinese AI‑powered platform that creates short, cinematic‑quality videos from text or images. Developed by MiniMax and launched in March 2024, it has earned attention for its speed, visual fidelity, and creative potential. This article walks you through what Hailuo AI can do, how to use it effectively—and flags key cautions, especially around its unclear token or coin situation and the lack of a public whitepaper.

What Hailuo AI Does and Who’s Behind It

Hailuo AI (海螺 AI – meaning “conch”) is a cloud‑based service from AI firm MiniMax. The platform transforms your script or image into a short video—typically around six seconds—within seconds to minutes. Just enter your text prompt or upload an image, and Hailuo AI automatically builds a video scene using its text‑to‑video (T2V) and image‑to‑video (I2V) capabilities.

In January 2025, the tool introduced two advanced “Director” models: T2V‑01‑Director and I2V‑01‑Director. These give users control over cinematic camera moves like tracking shots and pans, adding a professional flair to the output. Additionally, appealing features include:

• Consistent characters and high fidelity: Virtual characters maintain their appearance across clips, delivering smooth motion and realistic visuals.
• Audio integration: A text‑to‑speech engine now allows spoken captions, and users can add background music.
• Free introductory tier: New users receive around 1,000 credits—enough for 20 to 30 videos—which includes a watermark on each video.

MiniMax clearly aims Hailuo AI at creators, marketers and hobbyists with little to no film‑editing experience. It’s cloud‑based and accessible via web browsers, making it simple to try out and experiment with cinematic AI clips.

Getting the Most from Hailuo AI

The appeal of Hailuo AI lies in its simplicity and creative flair. Here's how you can make the most of it:

1. Crafting prompts and choosing images: Start with a short, vivid script or a high‑quality image. The platform excels at translating clear visuals and descriptive text into compelling scenes.

2. Experimenting with Director mode: If you're keen on cinematic motion, switch to T2V‑01‑Director or I2V‑01‑Director. These allow you to add cinematic camera angles—tracking shots, zooms, pans—enhancing storytelling.

3. Using your free credits wisely: You get roughly 1,000 free credits; each video costs credits based on duration and complexity. Use them to explore before committing to paid plans.

4. Adding audio thoughtfully: You can generate narration via text‑to‑speech or upload your own voice‑over. Pair that with subtle music to build mood.

5. Iterate and refine: The platform supports consistency across clips, so you can generate a character clip and refine it in several iterations. This helps maintain visual continuity.

6. Review web and mobile versions: Hailuo AI launched as a web app, but it’s also available on mobile (both iOS and Android), making it easy to work on the go.

Overseas users have praised its emotional depth and realism. Many compare it favourably with other AI video tools such as Luma, Runway, and Kling, though they note it still lags behind top-tier competitors in production polish.

Important Considerations and Cautions

While it’s tempting to dive in, it’s important to be cautious. Hailuo AI is evolving fast, but there are risks and unknowns to bear in mind.

1. Unclear coin or token: Though some rumours hint at token integration, MiniMax has not released a public token sale or roadmap. If you encounter promises of a Hailuo AI coin, it’s wise to treat them with skepticism unless official details appear.

2. No public whitepaper: A legitimate token project typically provides a transparent whitepaper, yet Hailuo AI's website offers none. This lack of documentation makes any investment proposals unsafe.

3. Watermark with free tier: Free credits are helpful for experimentation, but outputs will carry a watermark. You’ll need a paid plan for watermark‑free, production‑ready content.

4. Rapid evolution, unpolished edges: Early versions deliver excellent results, but occasional glitches—like inconsistent lip‑sync or sudden camera jumps—may occur, particularly with complex scenes.

5. Data privacy considerations: As a cloud‑based tool, analysis of your scripts or images happens on MiniMax’s servers. Be mindful of sensitive content or IP you upload.

Note of caution: Any references to a Hailuo AI coin, token, or investment opportunity should be viewed with extreme scrutiny. Until an official announcement and whitepaper appear, it is unclear whether any coin even exists. Treat all investment links or proposals as speculative.

Read more: How to Legally Save Tax on Bitcoin Investments in India: Tips and Strategies

How to Get Started Responsibly

1. Sign up for free: Visit Hailuo AI’s website or mobile app, create an account, and claim 1,000 credits.

2. Plan your video: Prepare a short script or image sequence. You can storyboard by writing concise prompts describing settings, characters, and emotion.

3. Pick the right model: For still scenes, use standard T2V or I2V. For cinematic movement, choose Director mode.

4. Revise and iterate: Use early outputs to refine prompts. Play with lighting, camera angles, and duration until you get the desired effect.

5. Consider your usage: If your aim is marketing, social media, or just creative storytelling, be ready to upgrade plans once ready for watermark‑free video.

6. Stay informed: Subscribe to MiniMax’s updates. They may reveal token plans or publish a whitepaper at a later date.

Read More: What is DeepFake Porn? A Guide to Not Falling Victim to DeepFake AI

Conclusion

Hailuo AI brings cinematic‑style video creation to your fingertips. With its streamlined interface, free credits and Director camera control, it’s ideal for creators, marketers and educators wanting fast, polished short clips. However, watermarks on the free tier, occasional glitches, and the lack of a token whitepaper should give you pause. Until MiniMax publicly confirms any coin release and publishes documentation, treat crypto‑investment chatter with caution. That said, if cinematic, AI‑powered videos appeal to you, it’s worth exploring while keeping expectations realistic. And if a legitimate token ever appears, registering on platforms like Bitrue—linked above—will help you stay ready.

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FAQ

1. Can I use Hailuo AI for commercial projects?

Yes. Paid subscriptions remove watermarks and lift usage limits. Before publishing, it’s wise to test output quality and ensure you comply with any rights on input materials.

2. Does Hailuo AI support longer videos?

Currently it produces short clips, roughly six seconds by default. Longer or more complex videos may require stitching together multiple clips in post‑production.

3. Is there a whitepaper or roadmap for Hailuo AI’s token?

No official whitepaper or token roadmap has been released. References to an AI‑based coin remain unverified. Any investment link should be treated cautiously unless documentation appears.