Get to Know Mellstroy: The Streamer Behind Mellstroy Casino Game

Andrey Burim, better known as Mellstroy, has become a household name in the Russian-speaking streaming community.

Born in Gomel, Belarus, in 1998, Mellstroy started his online journey playing popular games like Minecraft and Dota 2.

Over the years, his content evolved from gaming to highly engaging IRL streams, featuring giveaways, challenges, and celebrity interactions.

In March 2024, he broke records with over 720,000 concurrent viewers on Kick, demonstrating the massive reach of his audience.

Mellstroy’s fame isn’t just about entertainment, it’s a mix of controversy, creativity, and bold marketing that keeps fans watching.

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Key Takeaways

1. Record-Breaking Streams: Mellstroy set a new Russian-speaking streaming record with over 720K concurrent viewers.

2. Innovative Marketing: The streamer creates hype through large giveaways, celebrity collaborations, and unique challenges.

3. Casino Game Creation: Mellstroy launched his own casino project in 2025, further expanding his influence in the gaming world.

Who Is Mellstroy?

Mellstroy, real name Andrey Burim, began streaming in 2015 after dropping out of college. Initially, he focused on gaming content but quickly transitioned to IRL streams that attracted attention for their provocative and controversial nature.

His early content involved experimenting with chat roulette and approaching random strangers, which, while often criticized, helped him build an audience.

By 2019, Mellstroy moved to Moscow and partnered with online casinos and bookmakers, significantly increasing his income from streams.

His bold antics, such as giving away luxury cars or paying fans to create viral content, made him a notable figure.

Despite legal troubles and platform bans in Russia and Belarus, he now streams primarily on Kick, with an active following on Instagram and Telegram exceeding 1.6 million subscribers.

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Mellstroy’s Journey to Fame

Mellstroy’s rise is a mix of persistence, creativity, and controversy. His early years were challenging; born into a low-income family, he learned to hustle with Minecraft servers and in-game trading.

These ventures taught him promotion, marketing, and community engagement, which later shaped his content strategy.

From 2020 onwards, Mellstroy organized contests on social media, offering cash prizes and celebrity shoutouts, fueling his second wave of popularity.

His live streams often feature luxury lifestyles, extravagant giveaways, and attention-grabbing stunts.

Notably, in 2023, he hosted a stream giving away millions to other content creators, further solidifying his online presence.

These strategies combined shock value, entertainment, and interactive content, making Mellstroy a polarizing but undeniably successful streamer.

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Mellstroy Casino Game and Current Projects

In October 2025, Mellstroy launched the Mellstroy Casino Game, a project reflecting his unique approach to entertainment and audience engagement.

The game leverages his existing fan base, combining interactive casino elements with streaming rewards, further monetizing his influence.

Current Highlights

• Record Streams: His broadcasts continue breaking viewership records on Kick.

• Global Fame: Beyond Russian-speaking audiences, Mellstroy has gained international recognition.

• Interactive Content: Fans participate in challenges, giveaways, and social media campaigns.

• Philanthropy: He has donated millions to other streamers and charitable causes, showing another side of his persona.

The casino project complements Mellstroy’s streaming career, allowing fans to interact with his brand in a gamified way, while the streamer maintains his signature style of extravagant content creation.

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Conclusion

Mellstroy is more than just a streamer; he’s a cultural phenomenon blending gaming, interactive entertainment, and bold marketing.

From a challenging childhood in Belarus to breaking records on Kick and launching his own casino game, Mellstroy’s journey shows the power of creativity, risk-taking, and audience engagement.

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FAQ

Who is Mellstroy?

Mellstroy is the online alias of Andrey Burim, a Belarusian streamer known for gaming and IRL streams.

What is Mellstroy Casino Game?

It’s a project launched by Mellstroy in 2025, combining interactive casino gameplay with rewards for his fans.

On which platforms does Mellstroy stream?

Currently, he streams mainly on Kick and maintains a presence on Instagram and Telegram.

How did Mellstroy become famous?

Through a mix of gaming content, IRL streams, large giveaways, celebrity interactions, and viral social media campaigns.

Is Mellstroy involved in charity?

Yes, he has donated millions to other creators and supports charitable causes through his platform.

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