ENSv2 Will Launch Directly on Ethereum Mainnet

The Ethereum Name Service is changing course on its scaling strategy. ENSv2 will now launch directly on Ethereum mainnet, reversing the earlier decision to build a dedicated rollup known as Namechain. 

This shift reflects how quickly Ethereum Layer 1 capacity has improved, making it possible to reduce costs and simplify ENS registrations without moving core infrastructure off mainnet.

Key Takeaways

• ENS has cancelled Namechain and will deploy ENSv2 directly on Ethereum mainnet.
• Higher gas limits enable single step registrations with significantly lower costs.
• ENSv2 remains interoperable with Layer 2 networks despite living on Layer 1.

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Why ENS Decided to Abandon Namechain

Namechain was first announced in November 2024 as a response to Ethereum mainnet limitations at the time. 

ENS registrations required multiple transactions and were often expensive during periods of congestion. A dedicated rollup was seen as the most practical way to guarantee scalability and predictable fees.

That assumption no longer holds. Ethereum mainnet has undergone substantial improvements, most notably through the Fusaka upgrade, which raised the block gas limit to around 60 million. 

This increase dramatically expanded what applications like ENS can execute within a single block.

With this additional capacity, ENSv2 can complete registrations in one step rather than a multi phase process. Internal estimates suggest gas usage for registrations falls by as much as 99% compared with earlier designs. 

Once this level of efficiency became viable on Layer 1, the tradeoffs of maintaining a separate rollup became harder to justify.

By cancelling Namechain, ENS avoids splitting users developers and tooling across multiple environments. 

Core naming infrastructure remains on Ethereum mainnet, where ENS already benefits from deep integration with wallets protocols and identity standards.

Read also: What is Savings USDD (SUSDD)? Is It a Stablecoin?

What ENSv2 Changes for Users and the Ecosystem

ENSv2 introduces a redesigned registration flow focused on simplicity and predictability. 

The most visible change is the move to a single step registration process, removing the need for commit and reveal sequences that previously added friction and cost.

Lower gas requirements also enable new payment options. ENSv2 supports purchasing names using stablecoins from any chain, while settlement and ownership remain anchored on Ethereum mainnet. 

This makes ENS more accessible to users who primarily operate on Layer 2 networks or other ecosystems.

From an ecosystem perspective, keeping ENSv2 on Layer 1 strengthens composability. Developers can continue to rely on ENS as native Ethereum infrastructure without bridging dependencies or rollup specific logic. 

ENS names remain usable across Layer 2 networks, ensuring interoperability without duplicating core state.

Crucially, ENSv2 aligns with Ethereum’s longer term scaling roadmap. With Layer 1 gas targets expected to rise toward 200 million by 2026, ENS gains room to grow without revisiting the rollup question in the near future.

Read also: Web3 Wallet vs Centralized Exchange: Key Differences

Managing ENS Assets and Liquidity on Bitrue

Bitrue offers a practical option for users who want to manage ENS related tokens alongside other crypto assets.

To get started, users can create an account, complete verification, and prepare their portfolio in advance.

1. Register on Bitrue and secure the account with two factor authentication.
2. Deposit assets to manage liquidity and rebalance holdings.
3. Use spot trading tools to adjust exposure as ENS related activity evolves.

Centralised platforms can complement on chain usage by reducing operational friction. This can be useful when managing assets connected to Ethereum infrastructure.

Read also: Introduction to Bitrue Alpha - Completed Explanation

Conclusion

ENSv2 launching directly on Ethereum mainnet reflects how quickly Layer 1 scaling has progressed. 

What once required a dedicated rollup can now be achieved within mainnet gas limits, thanks to upgrades like Fusaka and a clear roadmap for continued expansion. 

By cancelling Namechain, ENS simplifies its architecture, lowers costs for users, and reinforces its role as core Ethereum infrastructure. 

As Ethereum continues scaling toward higher gas targets, ENSv2 is positioned to grow without adding unnecessary complexity.

FAQ

Why did ENS cancel Namechain?

ENS cancelled Namechain because Ethereum mainnet scaling made a separate rollup unnecessary.

Where will ENSv2 be deployed?

ENSv2 will be deployed directly on Ethereum mainnet.

How much cheaper are ENSv2 registrations?

ENS estimates that registration gas costs drop by up to 99% compared with previous designs.

Does ENSv2 still work with Layer 2 networks?

Yes. ENS names remain interoperable and resolvable across Layer 2 networks.

What enabled this change in strategy?

Higher gas limits from upgrades like Fusaka and Ethereum’s long term scaling roadmap enabled ENSv2 to remain on Layer 1.

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