What is Domino’s 67? Inside the Viral TikTok Trend

Domino’s 67 has become one of the most talked-about viral moments of 2025. The phrase “67,” pronounced “six-seven,” exploded across TikTok earlier this year, capturing the attention of millions of users—especially from Gen Z and Gen Alpha. 

At first glance, “67” seems meaningless, but that’s exactly what makes it so fascinating. It started as a random online slang term, and soon became a symbol of digital culture itself — a mixture of irony, humour, and chaos that perfectly reflects today’s internet language.

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Domino’s Pizza noticed this momentum and decided to join the conversation in a clever way. They launched a limited-time promotion offering a large, one-topping pizza for just $6.70, using the code “67.” 

The campaign was instantly embraced by fans online, who saw it as both funny and smart. It was a marketing move that blended meme culture with consumer engagement. By tapping into this trend, Domino’s didn’t just sell pizzas — they managed to insert their brand into one of TikTok’s biggest viral moments.

What made “Dominos 67” stand out was how it mirrored the way modern internet trends evolve. A phrase with no real meaning suddenly becomes a cultural marker. Brands, influencers, and audiences alike rush to participate before it fades. Domino’s, with perfect timing, turned that ephemeral energy into something tangible — a pizza deal that resonated with the meme-loving audience.

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What Does “67” Actually Mean?

Despite its viral fame, the meaning of “67” remains delightfully unclear. According to Dictionary.com, which even named it the 2025 Word of the Year, the term defies easy explanation. It’s often written as “6 7,” “6-7,” or “six-seven,” but never “sixty-seven.” 

The phrase began surfacing on TikTok in mid-2025, with early uses traced to a track called Doot Doot (6 7) by the artist Skrilla. From there, the sound took off, boosted by funny and confusing videos featuring basketball players and the now-famous “67 Kid,” whose playful delivery helped cement the meme’s popularity.

Over time, “67” became more than just a soundbite — it evolved into an in-joke shared among millions. Teachers reported classrooms full of children repeating it endlessly. Parents found themselves baffled by their kids’ insistence on answering everyday questions with “67!” Yet no one could quite pin down what it meant. 

Some interpreted it as a shrug — a kind of “maybe, maybe not” or “so-so.” Others saw it as a playful rejection of seriousness, a response that refuses to make sense in a world overflowing with content.

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Dictionary.com described it as “meaningless, ubiquitous, and nonsensical,” yet meaningful to those who use it because it fosters a shared online connection. In a way, “67” represents the core of internet culture: an absurd but bonding force in an era defined by memes and fleeting digital experiences. 

Domino’s, by adopting it, tapped into a phenomenon that wasn’t just about humour but about belonging — understanding the rhythm of online conversation and playing along.

Why Domino’s 67 Pizza Deal Went Viral

The “Dominos 67 pizza” deal wasn’t just another discount. It was a case study in cultural timing. By linking a trending meme to a tangible offer, Domino’s managed to turn an abstract internet joke into something real — a $6.70 pizza. The offer was exclusive to online carryout orders and required the code “67,” further connecting the digital and real-world experiences.

Social media exploded with posts about the promotion. People shared screenshots of their orders, made parody videos, and even used the “six seeeven!” catchphrase while unboxing their pizzas. For Domino’s, this wasn’t just about sales; it was about participating in a conversation that their target audience was already having.

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The success of the campaign lies in its authenticity. Rather than forcing a marketing message, Domino’s leaned into the joke with humour and self-awareness. Their statement — “We’re bringing some pizza, levity and value to the trend taking Gen Z and Gen Alpha by storm” — summed up the tone perfectly. They weren’t trying to define “67”; they were simply joining the fun.

This approach highlights how internet trends and corporate branding can coexist when done thoughtfully. “Dominos 67” shows how brands can engage meaningfully with viral culture without overstepping. 

The promotion worked because it felt organic — a playful wink rather than a marketing push. It also underscores how TikTok continues to shape not just entertainment but the entire landscape of digital marketing.

Conclusion

The story of “Dominos 67” isn’t just about a pizza deal — it’s a snapshot of internet culture in motion. A nonsensical phrase turned into a viral phenomenon, then transformed into a clever campaign that bridged online trends and real-world rewards. 

Whether “67” means “so-so,” “maybe,” or nothing at all, its cultural impact is undeniable. Domino’s proved that understanding how people communicate online can be just as valuable as any traditional marketing strategy.

As trends continue to evolve at lightning speed, brands that can adapt with humour and authenticity will continue to thrive. And while “67” might eventually fade, the lesson it leaves behind will stay relevant: sometimes, the best way to connect is simply to play along.

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FAQ

What is Domino’s 67?

Domino’s 67 refers to a viral TikTok trend and Domino’s Pizza’s promotional campaign offering a large pizza for $6.70 using the code “67.”

What does “67” mean on TikTok?

“67” doesn’t have a clear definition. It’s a playful slang phrase often used as a funny, random response or joke among younger users.

Why did Domino’s use “67” in its deal?

Domino’s used “67” to connect with a popular TikTok trend, creating a fun and relatable promotion that appealed to Gen Z and Gen Alpha audiences.

How long did the Domino’s 67 deal last?

The promotion ran until Sunday, 16 November 2025, and was available only for online carryout orders.

Is “67” still trending?

While its popularity may fluctuate, “67” continues to appear across TikTok, showing how random internet trends can capture lasting attention.