Bitrue Expands Futures Vertical by Tapping Into Asian Memecoins

Costa Rica, November 4th 2025 - Leading cryptocurrency exchange Bitrue is expanding its futures offerings by tapping into a pipeline of Asian memecoins that have largely been overlooked by Western exchanges.

Although these memecoins are unknown names to many, interest towards them has been booming in the Asian scene, where different cultural touchstones and internet in-jokes create a completely unique social trading culture.

Among the coins now listed on Bitrue are 币安人生 (BiAnRenSheng, aka. Binance Life), a coin inspired by the Binance co-founder Yi He and her interactions on social media. It quickly became one of the most popular memecoins from the region after its launch on October 4th with a market cap of $236m and consistently high trading volumes. Also listed is Suolala, which has been tacitly endorsed by the Solana Foundation Chair Lily Liu who is currently using the Solala mascot as her avatar on X, and is now the leading Chinese Solana memecoin at $11m market cap.

“Demand for our futures business is growing and we’re thrilled to establish this new framework which provides our users with a completely new dimension of investment opportunities.” said Adam O’Neill, Chief Marketing Officer at Bitrue. “While the coins may be intimidating due to language and cultural barriers, the underlying ethos behind them is familiar - traders are looking to engage with community-focused projects and bring some levity to the trading experience.”

Despite an emerging narrative that interest in memecoins is waning in the West, Asian memecoins are in fact surging with a total market cap over $500,000,000 and 24h price changes of 50% or more being common.

The initial batch of coins added to Bitrue Futures with USDT pairings is:

• 币安人生 (BiAnRenSheng, aka. Binance Life)
• 哈基米 (HaJiMi)
• 客服小何 (KeFuXiaoHe, aka. Customer Service Xiao He)
• 索拉拉 (Suolala)
• 同舟计划 (TongZhouJiHua)
• 世界和平 (ShiJieHePing, aka. World Peace)
• 恶俗企鹅 (ESuQiE)

More coins will be added at regular intervals.

“Serving the Asian communities is an important part of our overall business strategy, and Bitrue already has a large user base in both Korea and Japan. By continuing to bring these localized memecoins to Bitrue we are establishing a pipeline that will enable us to continue growing in these regions while also providing novel trading opportunities to Western traders who are willing to research these cultures.” continued Mr. O’Neill.

Alongside the introduction of these new coins Bitrue has also launched a new Futures Bootcamp initiative, which has been specifically designed to relieve the key pain points that may prevent or deter investors from trying futures, such as a lack of knowledge or trepidation over a flash liquidation. Benefits such as liquidation insurance, educational walkthroughs, and double profit events running from now until November 14th will reduce the friction of first time trading and empower investors to make more confident choices.

As some projects in the Asian cryptocurrency scene operate away from the eyes of authorities, the potential risks of investing in these coins is comparatively high. Investors are always reminded to do their own research and only invest funds that they are willing to lose.