Bitget Token (BGB) Alert: The $500M Branding and Promo Unlock Scheduled for January 26

Bitget Token is approaching a major supply event that could reshape short term price action. On January 26, 2026, approximately 140 million BGB tokens are scheduled to unlock, representing one of the largest single unlocks for the token this year.

At current prices, the unlock is valued at roughly $500 million. While token unlocks do not guarantee price declines, they often introduce volatility as markets reassess supply and demand balance. For BGB, the timing is especially sensitive, with price already trending lower and momentum indicators weakening.

This article breaks down the unlock structure, current market positioning, and realistic scenarios for BGB following the event.

Key Takeaways

• 140 million BGB tokens unlock on January 26, 2026
• Unlock value is roughly $500 million at current prices
• BGB price is already under short term pressure
• Supply increase may test market liquidity and sentiment
• Communication from Bitget will be critical

Understanding the January 26 BGB Token Unlock

The upcoming BGB unlock represents a meaningful expansion of circulating supply. With total supply capped at just under 920 million tokens, the release of 140 million tokens is material.

This unlock is reportedly tied to branding, promotional, and ecosystem related allocations rather than retail incentives. Historically, such unlocks can still introduce sell pressure if recipients choose to monetize holdings rather than hold long term.

The market’s reaction will depend less on the unlock itself and more on how the newly unlocked tokens are used.

Read Also: How to Buy Bitget Token (BGB)

Current BGB Supply and Market Context

BGB currently has roughly 699 million tokens in circulation, with the remainder locked. The January unlock will push circulating supply significantly higher in a single event.

Daily trading volume averages around $45 million, which means even partial selling from unlocked tokens could temporarily overwhelm spot demand.

This imbalance does not guarantee a crash, but it raises the probability of increased volatility around the unlock date.

BGB Price Action Ahead of the Unlock

BGB is trading near $3.50, down nearly 60% from its all time high. Recent price action shows a clear series of lower highs, suggesting distribution rather than accumulation.

The Relative Strength Index is hovering near oversold territory but has not yet shown a convincing bullish divergence. MACD remains negative, indicating downside momentum is still present.

Key technical support sits near $3.40. A breakdown below this level could open the door to $3.00 or lower if selling accelerates.

Is the BGB Supply Shock Already Priced In

Markets are forward looking, and some unlock risk is likely already reflected in price. The gradual decline into late January suggests traders are positioning defensively.

However, pricing in risk does not eliminate it. Actual token behavior matters more than anticipation.

If unlocked tokens are deployed gradually or used internally for long term programs, downside impact may be muted. If large portions hit exchanges quickly, price could react sharply.

Bitget’s Role in Managing Market Expectations

How Bitget communicates around the unlock will play a major role in shaping sentiment.

Clear messaging around token usage, lockups, or structured distribution can reduce uncertainty. Conversely, silence or vague explanations often increase fear and speculation.

Past examples across the market show that transparency during unlock events can significantly soften negative price reactions.

Broader Market Conditions Matter

BGB does not trade in isolation. Bitcoin holding near $90,000 and Ethereum strength provide some macro support for altcoins.

However, January is a heavy unlock month across crypto, with multiple large releases competing for liquidity. This reduces the margin for error.

If broader market sentiment weakens, unlock related selling pressure could be amplified.

Read Also: What is Token Unlock? A Complete Explanation

BGB Price Scenarios After January 26

Several outcomes are possible.

In a bearish scenario, heavy selling pushes BGB below $3.40, triggering stop losses and a move toward $3.00.

In a base case scenario, volatility spikes briefly before price stabilizes between $3.30 and $3.80 as supply is absorbed.

In a bullish scenario, strong communication and limited selling lead to a relief rally back above $4.00.

At present, the base case appears most realistic.

Long Term View on Bitget Token

Short term unlocks do not define long term value. BGB remains deeply tied to the Bitget exchange ecosystem, including trading incentives, fee utilities, and future ecosystem expansion.

However, supply events reshape ownership distribution. How the market absorbs this unlock will influence confidence in future token management.

For long term holders, patience and clarity around token economics matter more than short term price fluctuations.

Final Thoughts

The January 26 BGB unlock is a significant liquidity event that deserves attention. While not inherently bearish, its size relative to market volume introduces real risk.

Investors should monitor exchange inflows, on chain movements, and official communication from Bitget closely. The days surrounding the unlock are likely to be volatile, but they will also provide valuable insight into true market demand for BGB.

Read Also: The $5.5B January Crypto Cliff: Top 4 Altcoins at Risk

FAQs

When is the BGB token unlock?

The BGB token unlock is scheduled for January 26, 2026.

How many BGB tokens will unlock?

Approximately 140 million BGB tokens will be released.

Why is BGB price under pressure?

Price weakness reflects anticipation of the unlock and broader market caution.

Can BGB recover after the unlock?

Yes, recovery is possible if selling pressure is limited and demand remains strong.

Is Bitget Token a long term investment?

Long term value depends on Bitget exchange growth, token utility, and supply management.