BAYC Unveils Otherside Metaverse Update: A New Era of Gaming and Digital Ownership

After months of anticipation, Yuga Labs, the company behind the legendary Bored Ape Yacht Club (BAYC), is finally bringing its metaverse vision to life. 

The long-awaited project, Otherside, will officially launch on November 12, introducing a new dimension of blockchain-powered gaming and social experiences.

Originally teased in 2022, Otherside has been developed with an ambitious goal, to merge gaming, social interaction, and NFT ownership in a single immersive universe. 

During ApeFest in Las Vegas, Yuga Labs revived excitement among BAYC holders and the broader crypto community by unveiling new details, including a partnership with Amazon and a roadmap toward a creator-driven economy.

A Closer Look at Otherside: Where Web2 Meets Web3

The Otherside Metaverse bridges familiar gaming experiences with blockchain integration. Players can enter using a simple email login or by connecting their crypto wallets, offering flexibility for both casual gamers and crypto enthusiasts.

Unlike Fortnite or Roblox, Otherside introduces real digital ownership. Every avatar, item, and land asset exists as an NFT, meaning players truly own their in-game assets and can trade them freely outside the platform.

Yuga Labs’ Chief Product Officer, Michael Figge, emphasized accessibility as a cornerstone of Otherside’s vision. 

“It’s one of the most ambitious projects ever attempted in the space,” Figge said, highlighting the company’s commitment to making Web3 accessible to everyone, even those unfamiliar with crypto.

The first zones include The Swamp, inspired by BAYC’s roots, and Nexus, the central hub for players to meet, explore, and build. 

The metaverse also features community-driven experiences like Bathroom Blitz and Otherside Outbreak, showcasing its emphasis on collaboration and creativity.

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Amazon Partnership: Introducing the Boximus Avatar Collection

In a move that merges mainstream retail with blockchain technology, Yuga Labs revealed a new partnership with Amazon for the launch of Boximus, a virtual avatar collection. 

These avatars, designed to resemble Amazon shipping boxes, symbolize the blend of the physical and digital worlds.

The Boximus avatars will be available through Amazon’s website and integrate seamlessly into Otherside’s ecosystem. 

Yuga Labs also announced a collaboration with digital artist Daniel Arsham for a limited-edition avatar collection, further bridging art, commerce, and metaverse identity.

Each avatar and in-game item is backed by blockchain verification, ensuring transparency and true ownership — unlike the “rented” skins in traditional games. 

Pricing will reportedly be affordable, signaling Yuga Labs’ intent to onboard a broader audience beyond crypto-native players.

Read Also: Yuga Labs Just Sold Bored Ape Yacht Club! What Will Happen to Holders?

Empowering Creators: The Otherside Development Kit (ODK)

A defining aspect of Otherside’s metaverse is its creator-first approach. Developers and users can design their own games, worlds, and social experiences using the Otherside Development Kit (ODK).

Figge described ODK as “a set of tools that allows you to build in Unreal Engine to create next-generation blockchain experiences.” 

This toolkit is designed to empower independent creators, particularly those disillusioned by the limited monetization options in Web2 platforms like Roblox and Minecraft.

The ODK allows creators to drag, drop, upload, and publish their projects directly into Otherside, making content creation as intuitive as modern website builders. 

This system could be a major disruptor in the gaming industry, potentially giving rise to a Web3 creator economy where creativity is directly rewarded.

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Otherside: A Social and Economic Metaverse

Beyond gaming, Otherside functions as a social hub. Players can join audio-based “Bubbles”, much like X Spaces or Clubhouse, to chat and collaborate in real time. NFT holders can also use their tokens as 3D avatars, deepening their identity within the metaverse.

The BAYC brand, once known purely for high-end NFTs, is evolving into a Web3 ecosystem built around interaction, ownership, and co-creation. 

Yuga Labs’ move signifies a broader industry trend, shifting from passive digital collectibles to active, immersive digital economies.

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Conclusion

With the upcoming launch of Otherside, Yuga Labs is positioning BAYC at the forefront of the Metaverse revolution. 

The integration of blockchain ownership, the Amazon partnership, and the introduction of the ODK highlight a clear mission, to make Web3 accessible, social, and creator-driven.

As the November 12 release date approaches, the excitement surrounding Otherside continues to grow. 

For both NFT collectors and gaming enthusiasts, this may be the beginning of a new era, where digital worlds are not just places to play, but places to create, own, and belong.

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FAQ

What is Otherside in the BAYC ecosystem?

Otherside is a metaverse project developed by Yuga Labs, blending gaming, NFTs, and social interaction into one interconnected world powered by blockchain.

When will Otherside launch?

The official launch of Otherside is scheduled for November 12, marking a major step in BAYC’s evolution beyond NFTs.

How is Otherside different from Fortnite or Roblox?

Unlike traditional games, Otherside integrates blockchain and NFTs, giving players true ownership of their assets and the ability to trade them outside the platform.

What is the Boximus collection with Amazon?

Boximus is a new avatar collection created by Yuga Labs and Amazon, symbolizing a bridge between digital and physical worlds. The avatars will be available on Amazon’s website.

Can users create their own games in Otherside?

Yes. Using the Otherside Development Kit (ODK), developers can create and launch custom experiences in the metaverse, similar to how creators build on Roblox or Minecraft.