Simon’s Cat Goes Web3: Banijay Teams Up with Anonymous Labs for the Launch of $CAT Meme Token

Key Takeaways:

• Simon’s Cat has partnered with Anonymous Labs to launch the $CAT Meme Token, expanding its brand into the Web3 space.
• The token launch is supported by Floki’s Web3 ecosystem and includes a charitable donation to Cats Protection, feeding approximately 3,800 cats for 25 days.
• The partnership between Simon’s Cat and Cats Protection celebrates a decade of collaboration, underscoring their commitment to cat welfare.

Banijay Rights, the global distribution arm of Banijay Entertainment, recently announced an innovative partnership between Simon’s Cat, a Banijay UK company, and Web3 marketing and development agency, Anonymous Labs. This collaboration marks the launch of a new Meme Token, $CAT, under the Simon’s Cat brand. 

Michael Healy, Head of Partnerships at Anonymous Labs, highlighted the potential of blockchain technology to enhance brand engagement and foster a deeper connection with audiences. "We are thrilled to partner with Simon’s Cat to expand their Web3 presence and cultivate a community as unique as the IP itself," Healy remarked.

Simon’s Cat Joins the Crypto Craze: $CAT Token Launch and Charity Drive

The Simon’s Cat Meme Token, $CAT, was officially launched on August 22 and serves as the cornerstone of the Simon’s Cat Web3 community. This initiative introduces the globally beloved animation to a new audience of crypto enthusiasts while also familiarizing existing fans with the advantages of blockchain technology.

The token launch is fully supported by the Web3 ecosystem Floki, with the presale exclusively managed through their Real World Asset (RWA) and tokenization platform, TokenFi. Additionally, Simon’s Cat has committed to making a charitable donation to Cats Protection, a U.K.-based cat welfare organization. 

This contribution is significant, providing enough resources to feed approximately 3,800 cats for 25 days, ensuring they receive proper nutrition while awaiting adoption.

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Simon’s Cat Goes Digital: Pawsitive Impact on Cats Protection

David Christopher, Group Director of Licensing & Merchandising at Banijay, expressed his excitement about the digital expansion of Simon’s Cat. 

"We are excited to see Simon’s Cat enter the digital space in such a groundbreaking way, and it’s especially meaningful that this initiative also supports the incredible work of Cats Protection," Christopher stated. 

Katja Jones, Lead Corporate Partnerships Manager for Cats Protection, added, "This generous donation from Simon’s Cat will greatly assist us in our mission to ensure that every cat leads its best possible life. We are deeply grateful for their continued support."

Celebrating 10 Years of Purr-fect Partnership: Simon’s Cat & Cats Protection

The partnership between Simon’s Cat and Cats Protection celebrates its 10-year anniversary in 2024, with a history of successful collaborations, including the popular Cat Logic series, which has garnered over 10 million views on YouTube. 

Founded in 1927, Cats Protection is dedicated to rehoming cats, promoting neutering, and advocating for the welfare of cats across the U.K. The organization operates through a network of 200 volunteer-led teams and more than 30 centers, helping around 157,000 cats and kittens each year.

Simon’s Cat: From YouTube Sensation to Global Icon

Simon’s Cat, created by award-winning illustrator, animator, and director Simon Tofield, first appeared on YouTube in 2008. 

Now a part of Banijay UK, the brand has achieved global success, amassing over 3 billion online views and 21 million fans across platforms like TikTok, YouTube, Facebook, Instagram, and X. The brand also enjoys international success in various categories, including gaming, publishing, and apparel.

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FAQs:

• What is the $CAT Meme Token? The $CAT Meme Token is a new cryptocurrency launched by Simon’s Cat in collaboration with Anonymous Labs to engage with the Web3 community.
• How will the token launch benefit Cats Protection? Simon’s Cat will donate to Cats Protection, providing enough resources to feed about 3,800 cats for 25 days.
• What is the significance of the 10-year partnership between Simon’s Cat and Cats Protection? The 10-year partnership highlights a long-standing commitment to cat welfare, with successful collaborations like the Cat Logic series that has reached millions.