ROCCAT to Turtle Beach: Explaining the Shutdown and Brand Shift

The ROCCAT brand is no more. After five years under the ownership of Turtle Beach, the once-prominent German PC gaming peripheral maker has been officially retired. Turtle Beach announced that it will consolidate all of ROCCAT’s product lines under the Turtle Beach name going forward.

While some might view this as the end of an era, Turtle Beach frames it as a strategic move — one aimed at unifying their identity across gaming hardware segments.

Key Takeaways

• ROCCAT has been officially shut down and fully absorbed into Turtle Beach branding.
• The decision aims to streamline product lines across console, PC, and simulation devices.
• ROCCAT products like the Vulcan and Burst will continue under new Turtle Beach branding.
• Customer support remains unchanged and will continue under Turtle Beach.
• The transition reflects broader industry consolidation trends, especially in peripherals.

Why Was ROCCAT Shut Down?

Turtle Beach acquired ROCCAT in 2019 for $19.2 million. The acquisition was designed to expand Turtle Beach’s reach beyond its stronghold in console gaming and enter the PC peripheral market. At the time, ROCCAT was considered a notable brand in Europe, especially in Germany, but it struggled to compete on a global scale with brands like Razer, Logitech, and Corsair.

In April 2024, Turtle Beach officially pulled the plug on the ROCCAT brand. According to a statement, the company believes that consolidating under a single brand would allow for “greater integration across console, PC, and simulation.” By eliminating brand fragmentation, Turtle Beach hopes to focus its marketing and development efforts more efficiently.

What Happens to ROCCAT Products?

Many popular ROCCAT products, including the Burst Pro Air gaming mouse and the Vulcan II Max keyboard, will continue to be sold under the Turtle Beach name. The hardware and design language remain intact — only the logo and packaging will change.

So, the ROCCAT Vulcan II Max becomes the Turtle Beach Vulcan II Max, and the ROCCAT Kone mouse will be rebranded under the Turtle Beach lineup.

While some leftover inventory may still carry ROCCAT stickers or logos during the transition, future production will use only the Turtle Beach branding.

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What About Support and Social Channels?

Support for all ROCCAT products has already been handled by Turtle Beach since shortly after the acquisition. This won’t change. If you have an issue with your ROCCAT hardware, you can reach out to Turtle Beach support channels.

As for social media, the former ROCCAT accounts have been either rebranded as “Turtle Beach PC” or deleted entirely. Historical posts may remain accessible under the new names, but the ROCCAT branding on platforms like X (Twitter) has been wiped.

What This Means for PC Gamers

For most consumers, the change will be largely cosmetic. The products you know from ROCCAT will still exist — they’ll just carry the Turtle Beach name. Internally, the teams behind design and engineering may remain the same, though Turtle Beach hasn’t disclosed if there were changes to personnel post-consolidation.

That said, brand perception does matter. ROCCAT had built a modest fanbase within the PC enthusiast community. Its removal signals a broader trend: niche gaming brands often struggle to stay independent or distinct within larger corporate ecosystems.

Turtle Beach, meanwhile, is pushing to position itself as more than just a console headset company. This rebrand may help establish a stronger foothold in PC gaming, assuming consumers accept the new name on familiar products.

FAQs

Why did Turtle Beach shut down ROCCAT?

Turtle Beach consolidated ROCCAT to streamline its branding and unify its product offerings across PC, console, and simulation markets.

Will ROCCAT products still be available?

Yes. ROCCAT hardware like mice and keyboards will continue to be sold under the Turtle Beach name.

Does this affect warranty or customer support?

No. Turtle Beach already handled ROCCAT support, so customers should see no change in service or warranty claims.

Is ROCCAT coming back?

There are no plans to revive the ROCCAT brand. Turtle Beach has committed to a single-brand strategy moving forward.

Will product quality change under the Turtle Beach name?

Turtle Beach has not indicated any changes to product design or quality. The branding is the primary change; hardware is expected to remain consistent.The ROCCAT brand is no more. After five years under the ownership of Turtle Beach, the once-prominent German PC gaming peripheral maker has been officially retired. Turtle Beach announced that it will consolidate all of ROCCAT’s product lines under the Turtle Beach name going forward.

While some might view this as the end of an era, Turtle Beach frames it as a strategic move — one aimed at unifying their identity across gaming hardware segments.

Key Takeaways

• ROCCAT has been officially shut down and fully absorbed into Turtle Beach branding.
• The decision aims to streamline product lines across console, PC, and simulation devices.
• ROCCAT products like the Vulcan and Burst will continue under new Turtle Beach branding.
• Customer support remains unchanged and will continue under Turtle Beach.
• The transition reflects broader industry consolidation trends, especially in peripherals.

Why Was ROCCAT Shut Down?

Turtle Beach acquired ROCCAT in 2019 for $19.2 million. The acquisition was designed to expand Turtle Beach’s reach beyond its stronghold in console gaming and enter the PC peripheral market. At the time, ROCCAT was considered a notable brand in Europe, especially in Germany, but it struggled to compete on a global scale with brands like Razer, Logitech, and Corsair.

In April 2024, Turtle Beach officially pulled the plug on the ROCCAT brand. According to a statement, the company believes that consolidating under a single brand would allow for “greater integration across console, PC, and simulation.” By eliminating brand fragmentation, Turtle Beach hopes to focus its marketing and development efforts more efficiently.

What Happens to ROCCAT Products?

Many popular ROCCAT products, including the Burst Pro Air gaming mouse and the Vulcan II Max keyboard, will continue to be sold under the Turtle Beach name. The hardware and design language remain intact — only the logo and packaging will change.

So, the ROCCAT Vulcan II Max becomes the Turtle Beach Vulcan II Max, and the ROCCAT Kone mouse will be rebranded under the Turtle Beach lineup.

While some leftover inventory may still carry ROCCAT stickers or logos during the transition, future production will use only the Turtle Beach branding.

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What About Support and Social Channels?

Support for all ROCCAT products has already been handled by Turtle Beach since shortly after the acquisition. This won’t change. If you have an issue with your ROCCAT hardware, you can reach out to Turtle Beach support channels.

As for social media, the former ROCCAT accounts have been either rebranded as “Turtle Beach PC” or deleted entirely. Historical posts may remain accessible under the new names, but the ROCCAT branding on platforms like X (Twitter) has been wiped.

What This Means for PC Gamers

For most consumers, the change will be largely cosmetic. The products you know from ROCCAT will still exist — they’ll just carry the Turtle Beach name. Internally, the teams behind design and engineering may remain the same, though Turtle Beach hasn’t disclosed if there were changes to personnel post-consolidation.

That said, brand perception does matter. ROCCAT had built a modest fanbase within the PC enthusiast community. Its removal signals a broader trend: niche gaming brands often struggle to stay independent or distinct within larger corporate ecosystems.

Turtle Beach, meanwhile, is pushing to position itself as more than just a console headset company. This rebrand may help establish a stronger foothold in PC gaming, assuming consumers accept the new name on familiar products.

FAQs

Why did Turtle Beach shut down ROCCAT?

Turtle Beach consolidated ROCCAT to streamline its branding and unify its product offerings across PC, console, and simulation markets.

Will ROCCAT products still be available?

Yes. ROCCAT hardware like mice and keyboards will continue to be sold under the Turtle Beach name.

Does this affect warranty or customer support?

No. Turtle Beach already handled ROCCAT support, so customers should see no change in service or warranty claims.

Is ROCCAT coming back?

There are no plans to revive the ROCCAT brand. Turtle Beach has committed to a single-brand strategy moving forward.

Will product quality change under the Turtle Beach name?

Turtle Beach has not indicated any changes to product design or quality. The branding is the primary change; hardware is expected to remain consistent.