Nothing Beats a Jet2 Holiday - Script from Zoe Lister

‘Nothing Beats a Jet2 Holiday’ has been trending online, particularly on TikTok since July 2025, and has become a popular new meme.

Zoe Lister, the voiceover actress behind the line, admitted she was surprised by the audio's popularity.

What exactly does ‘Nothing Beats a Jet2 Holiday’ mean, and why has the audio gone viral? Is it because of the song Hold My Hand?

The Meaning Behind the Line “Nothing Beats Jet2 Holiday”

At its core, the line was written as straightforward advertising copy.

Jet2 wanted to remind holidaymakers that its package deals, flights, hotels, and transfers bundled together offer unbeatable value.

But TikTok gave it new life. People started using the audio ironically, pairing the cheerful line with videos where it obviously didn’t belong: chaotic airport scenes, clumsy travel or trip mishaps, or even unrelated daily struggles. 

The result was hilarious, and the phrase became a perfect punchline.

What made it so powerful was its simplicity. Everyone understands the dream of a carefree holiday. 

And when you hear a cheerful voice insist that “nothing beats a Jet2 holiday,” it creates a mix of longing, humor, and recognition all at once.

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What is Jet2?

To understand the phenomenon, you need to know the company behind the slogan. 

Jet2 is a household name in the U.K., particularly for families seeking an affordable escape to the sun.

Founded in 2002 and based in Leeds, Jet2 has grown into one of Britain’s largest budget airlines. 

Its holiday arm, Jet2holidays, takes things further by bundling flights, hotels, and transfers into one simple package. 

For many, Jet2 is associated with the excitement of leaving behind the gray British weather for the beaches of Spain, Greece, or Turkey.

So when the phrase “Nothing beats a Jet2 holiday” appeared in ads, it tapped into something familiar: the joy of booking that long-awaited break.

The Script for “Nothing Beats Jet2 Holiday” by Zoe Lister

The viral sound we know today came from a Jet2 ad campaign recorded back in 2019.

Zoe Lister delivered the lines in a warm, inviting tone that instantly stuck with audiences.

The key moment went like this:

“Hold my hand… nothing beats a Jet2 holiday.”

Just seven words, but it turned into an audio template that creators could spin in endless directions. 

The Full Advert Line with the Song Element

The Jet2 campaign used the opening words of Jess Glynne’s 2015 hit song “Hold My Hand” before transitioning into Zoe Lister’s now-iconic narration. 

That combination of pop music and warm voiceover is what made the ad stick in people’s heads.

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Here’s how the ad flowed:

“Darling, hold my hand…” (Jess Glynne, Hold My Hand). Voiceover by Zoe Lister:

“Nothing beats a Jet2 holiday, and right now you can save £50 per person. That’s £200 off for a family of four. We’ve got millions of free child-place holidays available, with 22kg of baggage included. Book now with Jet2holidays. Package holidays you can trust.”

On TikTok, that single line has been reused in thousands of clips, amassing over 100 million views.

It’s a perfect example of how even the simplest script, when delivered in the right way, can take on a life of its own.

Getting to Know Zoe Lister

The voice behind the line is more than just a faceless narrator. Zoe Lister is an accomplished British actress and writer.

She first rose to fame on the Channel 4 soap opera Hollyoaks, playing Zoe Carpenter from 2006 to 2010 and making a short return in 2017. 

After leaving acting full-time, she turned her focus to writing, contributing scripts to shows like The Lodge and Free Rein.

In 2019, she was chosen to voice Jet2’s adverts. At the time, it was just another professional gig. 

But a few years later, her delivery of “Nothing beats a Jet2 holiday” unexpectedly transformed her into a viral TikTok voice.

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When the trend exploded, fans tracked her down and celebrated her as the “mystery woman” behind the iconic audio. 

Lister herself seemed amused, pointing out that she was just doing her job and never imagined it would snowball this way.

Nothing Beats Jet2 Holiday as a New Meme

By 2025, the slogan had shifted from advertising copy to full-blown meme culture. TikTok creators remixed the phrase into every kind of scenario imaginable.

Some used it sincerely, posting their own sunny vacation clips. Others used it ironically, adding the audio over frustrating or completely unrelated moments.

The humor worked because of contrast: a cheery voice promising the joy of a Jet2 getaway paired with footage of something that was clearly not a holiday. The result was comedy gold.

Even Jet2 itself leaned into the moment. Instead of ignoring it, the company joined the trend, creating official TikToks that played on the meme. 

By doing so, they turned what could have been a fleeting internet joke into free viral marketing.

The Jet2Holiday Meme Coin ($JET2)

Like many viral trends, this one didn’t stay confined to social media. It jumped into the world of cryptocurrency, inspiring the launch of the Jet2Holiday Meme Coin ($JET2).

According to MEXV, the coin is part of a growing wave of meme tokens that draw directly from internet culture. 

The idea is simple: if people are already talking about a phrase millions of times, why not tie a crypto community to it?

While meme coins are often volatile and risky, they highlight how internet culture, finance, and fun increasingly overlap. 

$JET2 may not have the stability of established tokens, but it shows how far the phrase “Nothing beats a Jet2 holiday” has traveled, from TV advert to TikTok, to blockchain.

Final Note

The journey of “Nothing beats a Jet2 holiday” is proof of how unpredictable digital culture has become.

Written as a simple marketing line, voiced by actress Zoe Lister, it was meant to sell package holidays. Instead, it evolved into:

• A viral TikTok meme with over 100 million views.
   
• A cultural catchphrase that millions instantly recognize.
   
• A corporate win for Jet2, which embraced the moment.
   
• And finally, a meme coin ($JET2) is riding the wave of its popularity.
   

It’s a story that shows how one short script can echo across industries, from television ads to social media trends and even the crypto economy. 

In the end, Zoe Lister’s voice gave the world more than a holiday slogan. She gave it a cultural marker of 2025.

So the next time you hear someone say, “Hold my hand… nothing beats a Jet2 holiday,” remember: it’s not just a tagline. 

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FAQ

Who says “Nothing beats a Jet2 holiday”?

The line “Nothing beats a Jet2 holiday” is voiced by Zoe Lister, a British actress and writer. She recorded it for Jet2’s advertising campaign in 2019, and it later went viral on TikTok as part of a meme.

What does “Nothing beats a Jet2 holiday” mean?

The phrase is Jet2’s advertising slogan. It highlights that Jet2’s package holidays, including flights, hotels, transfers, and baggage, are designed to be unbeatable in value and convenience for travelers.

Why is “Nothing beats a Jet2 holiday” viral on TikTok?

The slogan went viral because TikTok users began remixing the advert audio, which includes Jess Glynne’s song “Hold My Hand” followed by Zoe Lister narration. The catchy combination made it a popular meme format for both travel and humorous everyday scenarios.

What is the Jet2Holiday Meme Coin ($JET2)?

Inspired by the viral phrase, crypto developers launched $JET2 Meme Coin. It’s a community-driven cryptocurrency that taps into the popularity of the “Nothing beats a Jet2 holiday” meme, blending internet humor with blockchain culture.

Is Jet2 a real holiday company?

Yes. Jet2 is a British low-cost airline and package holiday provider, founded in 2002. Through its Jet2holidays brand, it offers affordable vacation packages across Europe, making it one of the U.K.’s largest budget travel companies