Meta AI Launch Vibes in Europe

2025-11-08

Meta AI has officially rolled out its Vibes feed in Europe, bringing a new wave of AI-generated short-form videos to the continent. Launched through the Meta AI app, Vibes allows users to explore and create videos entirely powered by artificial intelligence.

The platform offers a unique experience similar to TikTok or Instagram Reels, but every clip is generated by AI rather than by human creators.

The European rollout comes just six weeks after the feed’s debut in the United States. The launch positions Meta in direct competition with emerging platforms like OpenAI’s Sora, which also focuses on AI-generated video content.

Meta emphasizes that Vibes is more than just a viewing platform. Users can generate videos from prompts, remix existing content, layer music, and adjust styles to reflect personal taste.

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A Collaborative AI Creation Space

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Meta describes Vibes as a social and collaborative experience. Users are encouraged to co-create stories with friends, remix other creators’ videos, and share content across the Meta ecosystem, including Instagram and Facebook.

Over time, the AI-powered feed becomes more personalized, tailoring video recommendations to individual interests and preferences.

“This is an inherently social and collaborative creation experience,” Meta stated in a blog post. “Videos can be shared and posted directly to the Vibes feed, sent to friends, or cross-posted to Instagram and Facebook Stories and Reels.”

Despite this enthusiasm, user reactions have been mixed. When Meta CEO Mark Zuckerberg introduced Vibes in September, the comments were largely skeptical.

Some users expressed frustration with the concept, labeling the content as low-quality or “AI slop,” highlighting concerns over the originality and entertainment value of AI-generated media.

Balancing AI Innovation and Authentic Content

Meta’s Vibes launch raises questions about the company’s earlier messaging, which emphasized authentic storytelling over low-value content. Critics point out that platforms like YouTube are actively addressing AI-generated content to prevent a flood of unoriginal media.

Nevertheless, Meta reports that content generation within the Meta AI app has surged more than tenfold since Vibes’ U.S. debut, indicating strong user engagement.

The European rollout reflects Meta’s broader strategy to integrate artificial intelligence into social media experiences. By allowing users to create, share, and remix AI-generated videos, Meta AI aims to redefine the boundaries of creativity and digital interaction.

Looking Ahead

While Vibes introduces a fresh approach to video content, the platform faces the challenge of balancing innovation with quality. User adoption and reception in Europe will be key to determining whether AI-generated videos become a staple of social media or remain a niche curiosity.

The coming months will reveal how audiences respond to this experiment in collaborative, AI-driven storytelling.

FAQ

What is Meta AI Vibes?

Vibes is a feed within the Meta AI app that features short-form videos generated entirely by artificial intelligence. Users can watch, create, and remix videos.

How is Vibes different from TikTok or Instagram Reels?

Unlike traditional platforms where humans create content, every video in Vibes is AI-generated. Users can also customize or remix content using prompts, music, and styles.

Can Vibes videos be shared on other platforms?

Yes. Content from Vibes can be posted to Instagram and Facebook Stories and Reels, or sent directly to friends through the Meta AI app.

Why has the launch received criticism?

Some users have criticized Vibes for low-quality AI-generated content, often referred to as “AI slop,” questioning its originality and entertainment value.