GameSquare Launches ETH Treasury Program with $5 Million Ethereum Purchase
2025-07-11
GameSquare Holdings has taken its first major step into blockchain investment, announcing the launch of its ETH Treasury Program with a $5 million Ethereum purchase. This GameSquare news extends the list of existing crypto reserves.
The move reflects the company's broader strategy to embrace cryptocurrency as part of its corporate treasury, signaling growing institutional interest in Ethereum.
As businesses look to diversify their balance sheets, GameSquare’s decision represents a significant shift toward adopting crypto-native treasury management in the entertainment and technology sector.
GameSquare’s $5 Million Ethereum Purchase
GameSquare Holdings confirmed that it has completed a $5 million Ethereum purchase, acquiring approximately 1,818.84 ETH at an average price of $2,749 per ETH. This is the first investment under its $100 million ETH Treasury Program.
By allocating capital to Ethereum, the company aims to establish a differentiated approach to managing its treasury, focusing on decentralized finance opportunities to generate returns.
CEO Justin Kenna described this purchase as an important milestone in GameSquare’s strategic development.
The company’s ETH-focused strategy is designed to produce sustainable, risk-adjusted yields through decentralized finance protocols and Ethereum-based assets. According to Kenna, this marks an inflection point in how the firm integrates cryptocurrency into its financial strategy.
Partnership with Dialectic’s Medici Platform
To manage its crypto treasury, GameSquare is partnering with Dialectic’s Medici platform. This platform uses advanced machine learning tools and automated optimization to target annual yields between 8% and 14%, a figure well above traditional Ethereum staking returns of approximately 3% to 4%.
Medici’s technology incorporates layered risk controls and performance monitoring to support scalable treasury management.
GameSquare’s goal is to generate these strong risk-adjusted yields while reinvesting returns into further Ethereum purchases, potential share buybacks, or internal growth initiatives.
This disciplined approach underscores the company's commitment to developing a forward-looking crypto treasury strategy.
Strengthening Financial Position
GameSquare’s Ethereum purchase follows its recent $9.2 million public offering. This included a fully exercised $1.2 million over-allotment option led by Lucid Capital Markets.
The proceeds are expected to strengthen the company’s balance sheet and provide resources to accelerate its ETH Treasury Program.
The additional funding demonstrates investor confidence in GameSquare’s strategic direction. Kenna highlighted the importance of support from experienced investors and decentralized finance leaders who share the company's long-term vision.
The capital raised will help GameSquare execute its Ethereum-focused treasury strategy in a disciplined and sustainable way.
Read more about Ethereum (ETH):
ETH to USD: Convert Ethereum to US Dollar
Ethereum (ETH), Market Cap, Price Today & Chart History
Growing Trend of Crypto Treasury Strategies
GameSquare is part of a broader trend of public companies adopting cryptocurrency for treasury management. Companies such as SharpLink Gaming and Bit Digital have recently shifted their treasury strategies toward Ethereum.
SharpLink Gaming invested $19.2 million to acquire over 7,600 ETH, making it one of the largest publicly traded ETH holders. Meanwhile, Bit Digital sold off its Bitcoin reserves to deploy approximately $172 million into Ethereum (ETH), signaling a decisive pivot toward the asset.
This growing interest in Ethereum reflects confidence in its role as a foundational technology for decentralized finance and the broader blockchain ecosystem.
Corporate treasuries are increasingly viewing Ethereum as a strategic asset capable of delivering yield through staking, liquidity provision, and participation in DeFi protocols.
About GameSquare Holdings
GameSquare Holdings, listed on Nasdaq under the symbol GAME, is a media, entertainment, and technology company focused on connecting brands with Gen Z, Gen Alpha, and Millennial audiences.
Through its platform, the company offers marketing and creative services, data and analytics solutions, and owns FaZe Clan Esports, one of the most prominent gaming organizations in the world.
GameSquare’s mission is to reshape the digital media and immersive entertainment landscape, delivering value for its partners and shareholders.
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FAQs
What is GameSquare’s ETH Treasury Program?
GameSquare’s ETH Treasury Program is a $100 million strategy to manage its corporate treasury using Ethereum. It aims to invest in Ethereum and decentralized finance opportunities to generate risk-adjusted yields.
How much Ethereum did GameSquare buy?
GameSquare purchased approximately 1,818.84 ETH for $5 million at an average price of $2,749 per ETH. This is the first purchase under its $100 million treasury plan.
Why did GameSquare choose Ethereum?
Ethereum was selected for its role in decentralized finance, potential for yield generation, and its growing importance in corporate treasury strategies. Ethereum’s ecosystem offers opportunities for staking and other yield-generating activities.
Who is GameSquare partnering with for its crypto treasury management?
GameSquare is working with Dialectic’s Medici platform, which uses machine learning and advanced risk management to target yields between 8% and 14%.
How does this purchase fit into GameSquare’s broader strategy?
The purchase is part of a long-term plan to integrate crypto assets into the company’s financial strategy. GameSquare intends to reinvest returns into more Ethereum, share buybacks, or internal growth.
Disclaimer: The content of this article does not constitute financial or investment advice.
