Donald Trump Meme Coin Plummets Over 90%, Melania Coin Follows Suit

Meme coins have always thrived on hype, but few launches have been as politically charged as the $TRUMP token. Released shortly before Donald Trump’s January 2025 inauguration, the coin surged rapidly as supporters and speculators piled in.

Melania Trump’s $MELANIA coin followed soon after, riding the same wave of enthusiasm. Fast forward to January 2026, and both tokens have collapsed spectacularly, raising serious questions about sustainability, speculation, and risk in the memecoin market.

Key Takeaways

• $TRUMP has dropped over 90% from its all-time high after inauguration-driven hype faded

• $MELANIA collapsed nearly 99%, mirroring the same speculative cycle

• The crash highlights the risks of celebrity-driven memecoins with no intrinsic utility

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What Is the Donald Trump Meme Coin ($TRUMP)?

The $TRUMP meme coin is a cryptocurrency token launched in late 2024, positioned as a political-themed memecoin rather than a functional blockchain project. 

Unlike utility tokens, $TRUMP was never designed to power an ecosystem, provide governance rights, or generate cash flow. Its primary value proposition was symbolism, tying the token’s identity directly to Donald Trump’s re-election and inauguration.

In its early days, the strategy appeared to work. $TRUMP’s price surged to an all-time high of around $75.35 within days of launch. 

Social media momentum, political loyalty, and fear of missing out (FOMO) combined to create explosive gains. However, as is common with memecoins, the rally proved unsustainable once early buyers began taking profits and attention shifted elsewhere.

By late January 2026, $TRUMP was trading near $4.86, representing a 93–94% decline from its peak. Despite the collapse, it still ranks as the fifth-largest memecoin by market capitalization, highlighting just how large the initial frenzy was.

Read Also: Melania Trump Price Prediction

Melania Coin ($MELANIA) and the Broader Market Context

The $MELANIA coin launched shortly after $TRUMP, capitalising on the same political narrative and media attention. Initially, it performed strongly, reaching a peak price of $13.73. However, the token’s trajectory quickly mirrored that of its predecessor.

As of early 2026, $MELANIA trades at roughly $0.15–$0.17, marking a staggering 98–99% decline from its all-time high. 

The collapse reinforced a familiar pattern in crypto markets: when hype fades, assets with no underlying fundamentals tend to fall hardest.

These sharp declines also reflect a broader cooling of the memecoin sector. After peaking during the 2023–2024 bull market, investors have increasingly shifted focus towards projects offering real-world utility, scalability, and sustainable tokenomics. The Trump-branded coins arrived just as market sentiment began to change.

Read Also: Trump Hosts Exclusive Dinner, Sparks Surge in DINNER Coin

Why Did $TRUMP and $MELANIA Collapse So Hard?

Several key factors contributed to the dramatic downturn:

First, memecoins rely almost entirely on sentiment. Without revenue, technology, or long-term roadmaps, their value depends on constant attention. Once the political buzz surrounding Trump’s inauguration faded, demand dropped sharply.

Second, token unlocks and insider selling pressure played a significant role. Large unlock events, reportedly including around $300 million worth of $TRUMP tokens, increased supply at a time when demand was already weakening.

Third, broader crypto market volatility amplified losses. As risk appetite declined, speculative assets were among the first to be sold. 

Critics have also pointed out that insiders may have benefited disproportionately, with reports suggesting Trump-related crypto ventures generated over $1 billion in pre-tax gains.

Read Also: Melania Token's Slow Rug Pull, Explaining the Recent

Buy and Register on Bitrue

For traders still interested in memecoins or broader crypto markets, choosing a reputable exchange is essential. Bitrue is a well-established global crypto exchange offering access to a wide range of digital assets, competitive fees, and advanced trading tools.

By registering on Bitrue, users can explore trending tokens, manage risk more effectively, and stay informed with real-time market data. 

As always, investors should conduct thorough research and avoid committing funds they cannot afford to lose, particularly in highly volatile segments like memecoins.

Conclusion

The collapse of the $TRUMP and $MELANIA meme coins serves as a stark reminder of the risks associated with hype-driven crypto assets. 

While early investors may have seen extraordinary gains, the majority of latecomers were left exposed when sentiment turned. 

As the crypto market matures, sustainability, transparency, and real utility are becoming increasingly important. For investors, the lesson is clear: viral momentum can disappear far faster than it appears.

FAQ

What caused the $TRUMP meme coin to crash?

The crash was driven by fading political hype, token unlocks, insider selling pressure, and broader crypto market volatility.

Is the Melania coin completely worthless now?

While $MELANIA still trades on the market, its value has fallen nearly 99%, making it extremely high risk.

Are political meme coins a good investment?

Political meme coins are highly speculative and rely on sentiment rather than fundamentals, making them very risky.

Why do memecoins rise and fall so quickly?

They depend on hype, social media attention, and speculation rather than real utility or cash flow.

Where can I trade meme coins safely?

Using established exchanges like Bitrue can reduce operational risk, but market risk remains high.

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