Who is Devon Pritchard? Salary, Net Worth, and Nintendo Leadership

2025-09-26

Devon Pritchard is a long-time Nintendo executive who will officially step into the role of President and Chief Operating Officer (COO) of Nintendo of America (NOA) on January 1, 2026. She succeeds Doug Bowser, who retires at the end of 2025, marking a major leadership transition for one of the gaming industry’s most influential companies.

With nearly two decades at Nintendo, Pritchard has built a strong reputation for driving growth, leading marketing strategy, and expanding partnerships. Her promotion signals Nintendo’s confidence in her ability to guide its American operations during an era of global expansion and evolving gaming markets.

Devon Pritchard’s Role at Nintendo of America

Pritchard joined Nintendo almost 20 years ago and has since held multiple senior leadership positions. Most recently, she served as Executive Vice President of Revenue, Marketing, and Consumer Experience, where she oversaw key strategies to strengthen Nintendo’s market presence.

Her career highlights include:

Expanding Nintendo’s global reach through brand-building initiatives.
Leading major partnerships with companies such as Disney and Foxconn.
Helping shape consumer engagement strategies during a transformative period in gaming.

When she assumes her new role, she will also join the NOA Board of Directors and become part of the global executive officer team at Nintendo Co., Ltd.

How Much is Devon Pritchard Worth?

Exact figures for Devon Pritchard’s net worth are not publicly available. However, estimates can be drawn from her position and experience.

Comparable Nintendo of America vice presidents earn between $187,000 and $308,000 annually, meaning her salary as President and COO will likely exceed this range.
With almost 20 years of senior executive experience in the gaming industry, she has likely built a multi-million-dollar net worth.
Her compensation package as NOA President is expected to include salary, performance bonuses, and executive benefits typical of top-level corporate leadership.

While her exact wealth remains undisclosed, it is safe to assume Pritchard has accumulated significant financial standing through her long career and upcoming promotion.

Conclusion

Devon Pritchard is a seasoned leader with a deep history at Nintendo, soon to become the new face of its American operations. Her appointment reflects both her proven track record and Nintendo’s trust in her ability to navigate a rapidly evolving industry.

Although her precise net worth is unknown, her high-ranking executive roles and forthcoming promotion suggest she has achieved considerable professional and financial success.

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FAQs

Who is Devon Pritchard?

Devon Pritchard is an American business executive set to become President and COO of Nintendo of America in January 2026.

What is Devon Pritchard’s salary?

While her official salary is not disclosed, it is expected to exceed the $187,000–$308,000 range typical for Nintendo of America vice presidents.

How much is Devon Pritchard worth?

Her exact net worth is undisclosed, but based on her career and executive roles, she is likely worth several million dollars.

What roles has Devon Pritchard held at Nintendo?

She has served as Executive VP of Revenue, Marketing, and Consumer Experience, and has been a key driver of Nintendo’s partnerships and growth strategies.