Crypto Lender Nexo Signs Audi F1 Sponsorship — Industry Gamechanger

Nexo has entered a landmark sponsorship with the Audi Revolut Formula 1 Team, becoming its official digital asset partner for the 2026 season. The multi-year deal marks Audi’s first crypto-backed brand partnership in F1, positioning Nexo at the forefront of blockchain and motorsport convergence. 

The collaboration highlights how crypto lending platforms are using global sports sponsorships to expand visibility and credibility.

Key Takeaways

• Nexo Audi F1 sponsorship is a four-year global partnership beginning in 2026

• The deal expands Nexo brand deals beyond tennis into Formula 1 motorsport

• Blockchain and Formula 1 partnerships are growing, with rivals like Crypto.com and Coinbase already active

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Nexo Audi F1 Sponsorship Explained

The Audi Revolut F1 Team confirmed Nexo as its official digital asset partner in a multi-year agreement. The partnership will activate globally through premium experiences, digital-first engagement, and immersive brand initiatives. 

These include exclusive fan access, co-created content, and educational programs designed to connect blockchain technology with mainstream audiences.

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Nexo News: From Lending to Global Sports Deals

Founded in 2018, Nexo began as a crypto lending platform offering collateralized credit lines. Over time, it expanded into savings, trading, and card services, serving millions of users worldwide. 

The Audi F1 sponsorship reflects Nexo’s evolution from a niche lender into a global brand seeking mainstream recognition through high-profile sports partnerships.

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Blockchain and Formula 1: Growing Convergence

Formula 1 has become a popular arena for blockchain sponsorships. 

Crypto.com has been a long-time partner of F1, Coinbase signed with Aston Martin in 2025, and Sauber partnered with crypto casino Stake in 2024. 

Nexo’s entry into F1 continues this trend, reinforcing the sport’s role as a showcase for cutting-edge technology and digital finance.

Read also : Football and Crypto: How the Sport Became a Global On-Ramp to Digital Assets

Nexo Brand Deal Portfolio Beyond Motorsport

Before entering Formula 1, Nexo secured sponsorships with major tennis tournaments, including the Australian Open and Dallas Open. 

These deals helped the company build credibility in global sports. The Audi F1 partnership now expands its reach into motorsport, offering exposure to millions of fans worldwide.

Market Impact: NEXO Token Performance

Following the sponsorship announcement, the NEXO token traded up 2.7 percent in 24 hours, with a market capitalization just under $1 billion. 

Analysts suggest that such brand deals can boost token visibility and investor sentiment, especially when tied to prestigious events like Formula 1.

Competitive Landscape in Crypto Lending Sponsorship

Nexo’s deal places it alongside rivals in the crypto lending sponsorship space. 

While Crypto.com and Coinbase have already established F1 partnerships, Nexo differentiates itself by focusing on lending, savings, and card services. 

The Audi F1 sponsorship strengthens its competitive standing and signals ambition to rival larger platforms in brand recognition.

Future Outlook: What the Sponsorship Means for Nexo

The Nexo Audi F1 sponsorship represents more than a marketing move; it is a strategic alignment with speed, precision, and innovation. For Audi, the partnership provides access to tech-savvy audiences, while Nexo gains global exposure and credibility. 

Looking ahead, the collaboration could pave the way for more blockchain and Formula 1 partnerships, reinforcing the narrative that crypto lending platforms are becoming mainstream cultural players.

FAQs

What is the Nexo Audi F1 sponsorship?  

It is a four-year partnership making Nexo the official digital asset partner of the Audi Revolut F1 Team.

Why is this sponsorship significant?  

It marks Audi’s first crypto-backed brand deal in Formula 1 and expands Nexo’s global visibility.

What other sponsorships does Nexo have?  

Nexo has partnered with tennis tournaments like the Australian Open and Dallas Open before entering F1.

How did Nexo re-enter the U.S. market?  

After regulatory challenges in 2022, Nexo returned in 2025 with renewed compliance commitments.

What impact did the sponsorship have on NEXO token?  

The NEXO token rose 2.7 percent in 24 hours, with a market cap just under $1 billion.

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