Aubrey Strobel – Profile, Achievement, and Influence

Aubrey Strobel has become one of the most prominent names in Bitcoin and crypto communications. She is known for her strong narrative instinct, polished media experience, and deep understanding of Bitcoin culture. 

Her journey from broadcast journalism to leading major crypto communications efforts reflects a decade of strategic storytelling and industry influence.

Today she serves as co-founder of Halcyon, an internet-native boutique communications firm focused on Bitcoin, stablecoins, and AI. She has built a reputation as a trusted voice among founders, institutions, and journalists who rely on her clarity in an industry shaped by narratives.

Her work spans high-impact op-eds, major brand campaigns, public speaking, and hosting The Aubservation, where she breaks down Bitcoin and media trends for a global audience.

Key Takeaways

• Aubrey Strobel is a leading communications strategist in Bitcoin and digital assets.
• She is the co-founder of Halcyon, a boutique communications firm based in New York City.
• She previously served as Chief Communications Officer at Lolli.

Aubrey Strobel’s Background and Early Development

Aubrey studied Broadcast Journalism with a Marketing minor at New Mexico State University. Her academic background helped her develop a strong foundation in storytelling, on-air communication, and message structure. These early skills shaped the communication style she is known for today.

She began her professional journey at Wachsman, one of the top public relations firms in the blockchain industry. She moved from Account Coordinator to Senior Account Executive, gaining experience in media relations, corporate messaging, and fast-moving crypto communication cycles.

Her early years in the industry taught her how to manage narratives, communicate during crises, and support companies navigating complex market conditions.

Read Also: How to Become a Crypto Influencer in 2025

Rise in Crypto Communications

Aubrey’s influence grew significantly during her time at Lolli. She first served as Head of Communications before becoming the company’s Chief Communications Officer. Lolli positioned itself as a Bitcoin rewards platform designed to onboard mainstream consumers into crypto.

During her leadership at Lolli, she handled:

• Narrative development for Bitcoin consumer adoption
• Brand growth strategies for a retail-focused crypto app
• Crisis communications across volatile market environments
• Media relations and industry partnerships
• High-visibility public campaigns and messaging

Her work helped Lolli develop a recognizable identity within the Bitcoin ecosystem. It also strengthened her status as a trusted communications voice.

Co-Founding Halcyon

In 2025, Aubrey Strobel co-founded Halcyon, a boutique communications firm built for the modern digital landscape. The firm specializes in Bitcoin, stablecoins, and AI, offering high-level narrative strategy and crisis communications to companies operating in high-growth sectors.

Halcyon reflects Aubrey’s philosophy that crypto communications must be both accurate and culturally relevant. The firm quickly gained attention for its internet-native approach and deep understanding of Bitcoin’s societal narrative.

Halcyon focuses on:

• Crisis and reputation management
• Narrative strategy for Bitcoin and stablecoin companies
• Thought leadership development
• Media relations and executive positioning
• Communications strategies for AI-aligned brands

Her role at Halcyon puts her at the center of Bitcoin’s communication landscape.

Media Presence and Public Influence

Aubrey’s influence extends across mainstream and crypto-native audiences. She has been featured or published in major outlets including CNN, NBC, Forbes, CoinDesk, and Newsweek. Her commentary focuses on Bitcoin, financial technology, policy communications, and media framing.

She also hosts The Aubservation, a podcast where she analyzes Bitcoin narratives, emerging technologies, regulatory stories, and cultural trends shaping the digital economy.

Her online audience, now over 200,000 followers, shows how strongly her communication style resonates with people across the crypto ecosystem.

Achievements and Impact

Aubrey Strobel has become one of the most influential communications figures in Bitcoin due to a combination of industry longevity, media expertise, and high-visibility leadership.

Her achievements include:

• Leading communications at Lolli during major growth phases
• Advising companies like Trust Machines on public narrative strategy
• Founding Halcyon to serve Bitcoin, stablecoin, and AI innovators
• Publishing opinion pieces in top global outlets
• Building a multi-platform audience exceeding 200,000 followers
• Speaking internationally on Bitcoin, digital money, and communications
• Hosting The Aubservation to highlight narrative trends in crypto

Her work continues to influence how Bitcoin is perceived across media, technology, and finance.

Final Thoughts

Aubrey Strobel’s career shows how powerful effective communication can be in shaping the future of Bitcoin and digital assets. Her combination of journalism training, crypto-industry experience, and narrative strategy has positioned her as one of the most respected voices in the space. 

Through Halcyon and her media presence, she continues to guide how stories about Bitcoin, stablecoins, and emerging technologies reach the public.

As the industry evolves, her influence will remain central to the conversations that define crypto’s next chapter.

Read Also: Top Crypto Content Creators to Follow for Insights in 2025

FAQs

Who is Aubrey Strobel?

She is a crypto communications strategist, Bitcoin advocate, and co-founder of Halcyon, a boutique communications firm based in New York City.

What is Aubrey Strobel known for?

She is known for her work in Bitcoin communications, public narrative strategy, crisis management, and hosting The Aubservation podcast.

What companies has she worked with?

Her experience includes Lolli, Wachsman, Trust Machines, and Halcyon, along with advising several Bitcoin-focused organizations.

Is Aubrey Strobel a crypto influencer?

Yes. With a large online following and frequent media appearances, she is widely regarded as a Bitcoin-forward influencer and strategist.

What does Halcyon do?

Halcyon specializes in Bitcoin, stablecoin, and AI communications, offering narrative strategy, media relations, and crisis management for digital-first companies.