XRP Gets $20M Boost from New Treasury Deal—But Price Still Slips
2025-07-24
This week, agricultural technology firm Nature’s Miracle Holding Inc. (Nasdaq: NMHI) announced a substantial move into the crypto space by creating a dedicated $20 million XRP treasury.
The initiative places XRP at the center of the company’s reserve strategy, positioning Nature’s Miracle among the few publicly traded entities to formally embrace the token at such scale.
But in a surprising twist, XRP’s price dropped by 12% shortly after the announcement, raising questions about how corporate adoption is being received in the current market cycle.
This development marks a key moment in the ongoing evolution of XRP treasury news, even as market sentiment remains cautious.
What Is Nature’s Miracle Planning with XRP?
Nature’s Miracle, a U.S.-based agrotech company, revealed that it plans to allocate up to $20 million to XRP acquisitions. The funding for this move will come from an equity financing deal with GHS Investments, backed by an SEC-approved S-1 registration statement.
The acquisition plan reflects two core strategies:
Staking Participation: A portion of the XRP holdings will be staked, allowing the company to earn passive income while participating in Ripple’s decentralized network.
Strategic Reserves: The rest will be retained as a liquid reserve, diversifying Nature’s Miracle’s capital holdings and providing an alternative to traditional fiat-based assets.
CEO James Li emphasized that XRP’s use in reducing the cost and improving the speed of international transactions played a key role in their decision.
“We see the huge potential of XRP as it improves the speed and reduces the cost of cross-border payments. Many established financial institutions, like Banco Santander and American Express, are already involved with XRP,” Li stated.
Ripple XRP Update: Institutional Interest Grows
Nature’s Miracle is not alone in pursuing XRP as a treasury asset. It joins at least seven other firms, including Trident Digital, VivoPower, and Wellgistics Health, that have disclosed similar strategies.
Trident alone announced a $500 million XRP reserve earlier this year, making it one of the largest commitments to date.
This shift toward altcoin treasuries, including Ethereum (ETH) and Solana (SOL), represents a broader diversification trend among companies seeking alternatives to the dominant Bitcoin reserve model.
Recent regulatory clarity following the GENIUS Act, signed into law in July 2025, has made such initiatives more accessible for public firms.
Li added, “With President Trump’s signing of the GENIUS Act on July 18, 2025, more institutions are adopting cryptocurrency as a core treasury holding.”
Read more about XRP:
XRP to USD: Convert Ripple to US Dollar
XRP (XRP), Market Cap, Price Today & Chart History
XRP Price Reaction: Why Did It Still Fall?
Despite the bullish XRP acquisition news, the token’s market value declined by double digits within 24 hours of the announcement. At first glance, this may seem counterintuitive, but several factors could be influencing the price movement:
Market Conditions: Overall market volatility remains high across cryptocurrencies, especially with recent macroeconomic uncertainty and renewed regulatory scrutiny.
Profit-Taking Behavior: Traders may have used the announcement as an opportunity to secure gains ahead of expected long-term price appreciation.
Delayed Impact of Treasury Strategies: Since Nature’s Miracle has not yet completed the purchase of XRP (it depends on the timing of financing drawdowns), the price impact may only materialize gradually.
Technical indicators show that XRP is trading far below its all-time high of $3.65, and analysts caution that significant recovery may require both improved sentiment and stronger trading volumes.
Strategic Intent: Not Just a Financial Move
Nature’s Miracle made clear that the $20 million XRP reserve is part of a long-term digital asset strategy, not a speculative short-term trade.
By integrating XRP into its operations and staking ecosystem, the company aims to benefit from Ripple’s underlying technology for cross-border transactions while gaining exposure to the growing crypto economy.
This marks a departure from traditional treasury management and underlines how blockchain integration is expanding beyond fintech into agriculture, healthcare, and logistics.
Moreover, by committing to XRP staking, the company not only seeks financial returns but also contributes to the decentralization and health of the XRP ecosystem, a shift that could encourage similar moves by other public firms.
Market Outlook: XRP Reserve Strategy and Institutional Backing
While the current price decline raises questions, XRP’s growing list of corporate backers may offer support over time. In addition to direct purchases, companies like Nature’s Miracle are building long-term exposure through staking rewards and digital reserve diversification.
As public companies increasingly consider crypto as part of their balance sheets, XRP’s role in cross-border financial infrastructure could gain even more relevance.
Whether this strategy translates into immediate gains remains uncertain, but the XRP market analysis suggests a slow buildup of institutional confidence. The long-term implication is a growing floor of demand that may stabilize price volatility in future market cycles.
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FAQ
What is Nature’s Miracle’s plan with XRP?
Nature’s Miracle plans to allocate up to $20 million to purchase XRP using proceeds from a recent equity financing deal. The firm aims to stake part of its holdings and use the rest as strategic reserves.
Why did XRP’s price fall after the treasury announcement?
Despite the positive news, XRP fell 12% due to broader market volatility, potential profit-taking, and the delay between announcement and actual token acquisition.
What is the XRP staking plan mentioned?
Nature’s Miracle intends to participate in XRP staking, which allows the company to earn rewards while contributing to Ripple’s decentralized infrastructure.
Is this XRP reserve strategy unique?
No. At least eight other companies have disclosed similar plans, including Trident Digital and VivoPower. Corporate XRP reserves are part of a broader shift away from Bitcoin-only treasuries.
Does this signal more corporate backing for XRP?
Yes. As regulations become clearer and blockchain adoption grows, more companies are considering XRP for its utility in cross-border payments and digital finance.
Is this good news for long-term XRP holders?
Yes, although the price may not respond immediately, increased corporate interest could support long-term demand and utility for XRP.
Disclaimer: The content of this article does not constitute financial or investment advice.
