Snoop Dogg Earns $12M in 30 Minutes Selling NFTs on Telegram

Snoop Dogg just pulled off another jaw-dropping moment in the Web3 space. In only 30 minutes, he sold nearly a million digital collectibles through Telegram, generating a massive $12 million in revenue.

This drop, which featured his signature style and humor, became the first-ever celebrity NFT launch hosted on Telegram and is being minted on the TON blockchain.

Even in a slow NFT market, Snoop’s influence combined with Telegram’s tech created the perfect recipe for success.

Let’s take a closer look at how this happened, what was included in the drop, and why this could signal a new era for digital collectibles and social media-powered NFT sales.

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Key Takeaways

1. Snoop Dogg sold 1M NFTs in 30 minutes: He launched a digital collectibles series directly on Telegram, raising $12M in half an hour.

2. The drop featured themed digital goods: From cartoon dogs to classic cars, the NFTs reflected Snoop’s iconic persona and were sold in Telegram.

3. This could mark a turning point for NFTs: Despite a sluggish market, this success shows that audience-driven sales still work with the right platform and celebrity.

The Telegram Drop That Made $12 Million in Minutes

On July 10, 2025, Snoop Dogg’s new NFT collection went live exclusively through Telegram, and within just half an hour, nearly one million digital items were sold.

The event generated an impressive $12 million, a figure confirmed directly by Telegram CEO Pavel Durov via his personal Telegram channel.

This drop marks the first celebrity collaboration of its kind hosted on Telegram, showcasing how creators can tap directly into their communities using Web3 tools.

What’s unique here is how seamless the experience was; fans were able to discover, buy, and own digital assets without leaving the Telegram app.

The minting is scheduled to be completed on the TON blockchain within 21 days, and users will soon be able to trade their collectibles on secondary markets.

Durov emphasized the innovation behind this launch, noting that blockchain minting and resale will be fully activated by the end of July.

The approach offers a streamlined path from discovery to ownership, reducing friction for mainstream users who might be new to NFTs.

This strategy also aligns with Telegram’s growing Web3 ambitions. With features like tokenized usernames and peer-to-peer payments already in place, Telegram is turning into more than just a messaging app; it’s quickly evolving into a powerful Web3 platform.

Read Also: Snoop Dog Net Worth 2025 and His Meme Coin

What Was Included in the NFT Collection?

Snoop Dogg’s collection wasn’t your average JPEG drop. It featured a playful variety of digital goods, each infused with his signature flair. Items included:

1. Cartoon-style dogs dressed in Snoop-inspired outfits

2. Retro and luxury digital cars

3. Swag bags filled with surprise items

4. Art pieces referencing Snoop’s love for cannabis culture

The whole thing was promoted through Snoop’s official Telegram channel, where he teased the drop with a message to Telegram’s founder: “@durov time to drop it like it’s hot.”

He also posted a short promotional video titled “Gifts” on YouTube, helping to build even more buzz around the launch.

What made this even more appealing to buyers was the low-barrier entry. The NFTs were affordable, and Telegram made the purchase process smooth, which encouraged mass participation. No need for a complicated Web3 wallet setup, just a few taps, and the item was yours.

This variety and accessibility helped the drop stand out from other celebrity NFT collections, which often rely on exclusivity or high minting costs.

Instead, Snoop’s team opted for a more inclusive approach that aimed to reach his broad and diverse fan base.

Read Also: Are Demon Slayer NFTs Still Worth It? A Look at Transaction Data

Why It Matters for NFTs and Web3 Creators

Snoop Dogg is no stranger to digital assets. He’s been an active voice in the space for years. From accepting Bitcoin payments back in 2013 to running under the crypto alias “Cozomo de’ Medici,” he’s always embraced tech innovation.

He’s launched projects like “The Doggies” collection, appeared as a Bored Ape avatar at the VMAs, and even built his own space in The Sandbox.

But this Telegram launch feels different. It comes at a time when the NFT market has been relatively quiet.

Trading volumes are down, speculation has cooled, and many projects have either gone dormant or collapsed. Yet, Snoop’s drop sold out instantly.

What made this work wasn’t just celebrity status, it was smart use of infrastructure. Telegram already has the audience, the engagement, and now, the Web3 features through the TON blockchain.

By combining those tools with an entertainer who knows how to hype up his base, the campaign struck gold.

This drop may offer a new blueprint for how creators and celebrities approach digital collectibles.

Instead of relying on traditional NFT marketplaces, they could go directly to fans through messaging platforms they already use.

It cuts through the noise and makes onboarding easier, which is exactly what the Web3 space needs right now.

Read Also: How to Buy an NFT (Non-Fungible Token): A Beginner’s Step-by-Step Guide

Conclusion

Snoop Dogg’s $12 million NFT drop on Telegram is more than just a viral headline; it’s a sign of where the future of digital collectibles might be headed.

By blending familiar platforms with easy user experiences and authentic content, creators can still drive huge engagement in an otherwise quiet NFT market.

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FAQ

Did Snoop Dogg really earn $12 million from NFTs in 30 minutes?

Yes. Telegram CEO Pavel Durov confirmed that Snoop’s NFT collection sold nearly 1 million units and raised $12 million in just 30 minutes.

Where were the NFTs sold?

They were sold directly within the Telegram app, using its integrated digital collectibles feature powered by the TON blockchain.

What kinds of NFTs were included in the drop?

The collection featured themed digital items such as cartoon dogs, retro cars, swag bags, and art referencing Snoop Dogg’s style and culture.

Will there be a secondary market for these NFTs?

Yes. According to Telegram, full minting and the secondary marketplace will go live on the TON blockchain about 21 days after the initial sale.

Is Telegram becoming a Web3 platform?

Yes. Telegram is actively integrating Web3 tools, including tokenized usernames, blockchain payments, and now NFT sales powered by TON.

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