Billie Eilish's Nude Scandal and Determination Towards Crypto

Billie Eilish, a global pop icon known for her authenticity and advocacy for body positivity, has faced multiple incidents involving the unauthorized use of her image — including AI-generated deepfakes and inappropriate media publications. While these incidents have been troubling, Eilish has also begun shaping her digital future by stepping into the world of blockchain and NFTs.

This article addresses both sides of Billie Eilish’s public image: the invasion of her digital privacy, and her strategic move toward decentralized technologies like crypto and NFTs.

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The Dark Side of the Internet: Billie Eilish's Image Misused

1. AI-Generated Deepfakes on TikTok (2022)

In late 2022, explicit deepfake videos of Billie Eilish went viral on TikTok. These disturbing creations used artificial intelligence to digitally impose Eilish’s face onto inappropriate imagery — content she never consented to.
 

• Platform involved: TikTok
  
   
• Viewership: Millions before removal
  
   
• Result: Violated TikTok’s community guidelines and sparked conversations on digital ethics and AI misuse.
   

This highlighted the urgent need for better digital protection and reinforced Eilish’s public stance on consent and digital rights.

2. Unauthorized Nylon Germany Cover (2019)

In 2019, German magazine Nylon published a computer-generated, topless image of a bald, robotic Billie Eilish on its cover — without her knowledge or consent. Eilish, only 17 at the time, publicly denounced the move.
 

• Content: Digitally rendered likeness
  
   

• Issue: No prior approval from Eilish
  
   

• Public Response: She called the publication “not okay” and emphasized boundaries around her image.
   

3. ‘Not My Responsibility’ (2020): Taking Control

To reclaim her narrative, Eilish released Not My Responsibility, a short film addressing public judgment and body shaming. In it, she slowly removes layers of clothing while speaking candidly about societal pressures. The film ends with her submerging into a dark liquid, symbolizing empowerment over objectification.

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Shifting Toward the Future: Billie Eilish and Crypto

While Eilish has been fighting to control her image in traditional and digital media, she is also proactively stepping into blockchain technology, specifically the NFT (Non-Fungible Token) space.

Trademark Filings for NFTs and Virtual Goods

In February 2022, Billie Eilish’s company Lash Music LLC filed two trademark applications with the U.S. Patent and Trademark Office. These filings covered a wide range of digital and blockchain-based products.

Trademark scope includes:
 

• Non-Fungible Tokens (NFTs)
  
   
• Digital collectibles and artwork
  
   
• Virtual currencies
  
   
• Downloadable video game software
  
   
• Virtual goods for metaverse integration
  
   

The trademarks were submitted for both her personal name and the well-known "Blohsh" logo — signaling long-term digital brand expansion.

Collaboration with Universal Music Group (UMG) and Curio

Billie Eilish is signed to Interscope Records, a division of UMG. In early 2022, UMG partnered with NFT platform Curio to develop official NFT collections for their artists.

Although no direct NFT drop from Eilish has occurred, her trademark moves align with UMG's broader push into crypto-backed fan engagement tools.

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Possible NFT Use Cases in Her Brand

From the trademark filings and industry trends, we can infer several possible ways Billie Eilish might enter the NFT world:

 

• NFT-based concert tickets
  
   
• Limited edition digital artwork
  
   
• Tokenized audio/video recordings
  
   
• Digital fashion or virtual collectibles
  
   
• Blockchain-enabled fan rewards programs
  
   

These applications could allow fans to interact with Eilish’s brand in immersive, verified, and decentralized formats.

Status: Preparations in Place, Launch Still Pending

Despite the trademark filings, no official NFT collections, coins, or crypto initiatives have been launched publicly by Eilish or her team as of mid-2025. The filings suggest strategic positioning rather than immediate release.

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Why This Matters: Control, Consent, and Crypto

Billie Eilish’s journey — from confronting digital exploitation to exploring blockchain — reflects a broader trend among artists reclaiming control through decentralized technologies.

NFTs and blockchain offer:

 

• Digital ownership verification
  
   
• Direct-to-fan distribution
  
   
• Royalties via smart contracts
  
   
• Immutable proof of consent
  
   

For artists like Eilish, these tools are not just investments but instruments of autonomy and creative control.

Frequently Asked Questions

Q: Did Billie Eilish release an NFT?

A: Not yet. Trademark filings indicate intent, but no public NFT drop has occurred.

Q: What happened with Billie Eilish and Nylon magazine?

A: In 2019, Nylon Germany used her digitally rendered image on their cover without permission, which she condemned.

Q: Is Billie Eilish involved in crypto?

A: She has trademarked virtual goods and NFT-related categories, showing preparation for crypto engagement.

Q: Are the deepfake videos of Billie Eilish real?

A: No, they were AI-generated fakes that went viral on TikTok and were later removed for policy violations.