TreasureNFT VS Treasure DAO: Understanding the Differences of Two Projects with the Same Name
2025-05-08
In the world of Web3, it’s easy to get confused between projects with similar names. That’s exactly what’s happening with TreasureNFT vs TreasureDAO. While both carry the "Treasure" brand, their goals, technologies, and reputations couldn’t be more different.
Understanding the distinction between the two is crucial for avoiding confusion and following the correct project developments.
What is TreasureNFT?

TreasureNFT, now rebranded as TreasureFun.xyz, is a relatively new player in the crypto space that markets itself as an algorithmic NFT trading platform. Its main selling point lies in offering high-yield returns through NFT trading powered by USDT. The platform claims to be building a reward-based ecosystem with an upcoming utility token called TUFT, designed to support internal transactions and incentivize user participation.
While the website promotes passive income opportunities and advanced trading algorithms, critical information remains missing, such as a detailed whitepaper, technical audit, or verified documentation of the algorithm’s performance.
The promise of daily profits, combined with a strong referral structure, has raised eyebrows within the crypto community. Many experts warn that this model resembles a Ponzi scheme, where returns may be generated from user deposits rather than actual trading activity.
Treasurefun’s rising popularity has drawn attention due to aggressive marketing and viral word-of-mouth promotions, but so far, there is no independent verification of its sustainability or long-term viability. As with any investment in unregulated platforms, users are strongly encouraged to conduct thorough due diligence and remain cautious.
Still curious about TreasureNFT? Dive into our full article to uncover how TreasureNFT works and why it’s sparking debate.
What is Treasure DAO in Web3 Gaming?
Treasure DAO, on the other hand, is a decentralised game ecosystem built on ZKsync’s Elastic Network. It describes itself as the “decentralised game console”, a platform aiming to replace traditional game publishers with on-chain infrastructure that empowers community ownership.

At its core, Treasure DAO provides the foundational tools for game developers to build, launch, and monetise blockchain-native games.
Its tech stack includes a Layer 2 chain called Treasure Chain, permissionless in-game exchanges called Magicswap, a launcher for game distribution, and the TDK developer toolkit for seamless blockchain integration.
Treasure DAO uses the MAGIC token as its primary utility and governance asset. MAGIC is used across games, staking mechanisms, marketplaces, and governance forums.
The DAO is governed by holders of gMAGIC, a governance-specific version of gMAGIC derived from staking and liquidity provision.
The governance process is handled through Treasure Improvement Proposals (TIPs), submitted on community forums and voted on via Snapshot. Only holders of MAGIC can participate, which aligns voting power with long-term commitment to the DAO.
Treasure’s infrastructure is rapidly evolving, with plans for game-specific Layer 3 chains (Infinity Chains) and integration with EigenLayer for additional security. The mainnet launched in December 2024, with a testnet called Treasure Topaz active since October 2024.
While Treasure DAO vs TreasureNFT share a name, they do not share infrastructure, tokens, or development teams. Treasure DAO operates entirely independently and is focused on gaming rather than NFT trading.
Key Differences Between TreasureNFT vs Treasure DAO
The confusion between the two projects comes mainly from their names. Despite this, their goals, technologies, and communities are distinctly separate. Below is a breakdown of the major differences:
1. Core Focus
TreasureNFT is an algorithmic NFT marketplace aimed at solving liquidity and pricing issues. Treasure DAO is a gaming ecosystem and infrastructure provider enabling decentralised game development.
2. Blockchain
TreasureNFT has not disclosed a specific blockchain integration but is built for encrypted NFT trading and currently operates using USDT. Treasure DAO is built on ZKsync’s Elastic Network and supports game-specific Layer 3s for scaling.
3. Tokens Used
TreasureNFT uses USDT for transactions, with TUFT as a rumoured utility token in the pipeline. Treasure DAO uses MAGIC as the core utility and governance token, with gMAGIC used for DAO voting.
4. Community and Governance
TreasureNFT is building towards a community model with trading rewards and gamified participation. Treasure DAO already operates as a fully decentralised organisation governed by its community through formal proposal and voting processes.
5. Infrastructure
TreasureNFT focuses on algorithmic trading models, automatic pricing, and NFT liquidity. Treasure DAO provides a complete infrastructure for game development, including Magicswap, Treasure Chain, and developer tools.
To easier the readers, here’s the table of key differences between TreasureNFT vs TreasureDAO:
These differences highlight the need for users to verify which “Treasure” project they are engaging with. While both are innovative in their own ways, they are entirely separate entities with no overlapping operations.
Read also hot topics related to TreasureNFT:
Conclusion
TreasureNFT and Treasure DAO may sound similar but operate in completely different sectors of the Web3 world.
TreasureNFT focuses on algorithmic trading and solving liquidity problems using USDT, with TUFT expected to join as a utility token. Meanwhile, Treasure DAO builds decentralised infrastructure for gaming on ZKsync and uses MAGIC as its governance token.
Knowing the difference helps users engage with the right platform and track the correct token developments.
To stay updated on TUFT’s potential launch and airdrop, follow Bitrue’s official blog for the latest announcements.
FAQs
1. Are TreasureNFT and TreasureDAO the same project?
No, they are completely different. TreasureNFT focuses on speculative NFT trading, while TreasureDAO builds gaming infrastructure on Arbitrum.
2. Is TreasureNFT a scam?
Some analysts believe it shows signs of a Ponzi scheme. While no official ruling has been made, caution is highly advised. See the detailed pros and cons of TreasureNFT in our full article.
3. What is the MAGIC token used for?
MAGIC is TreasureDAO’s native token used for governance, staking, and in-game utility across its ecosystem.
4. What is the difference between TreasureNFT and TreasureDAO?
TreasureNFT (now Treasurefun.xyz) focuses on algorithmic NFT trading and high-yield returns using USDT, while TreasureDAO is a decentralized gaming ecosystem built on Arbitrum that powers Web3 games using the MAGIC token.
Disclaimer: The views expressed belong exclusively to the author and do not reflect the views of this platform. This platform and its affiliates disclaim any responsibility for the accuracy or suitability of the information provided. It is for informational purposes only and not intended as financial or investment advice.
Disclaimer: The content of this article does not constitute financial or investment advice.
