Checkatrade or Fatrank: Which One Is Better?

2025-07-28
Checkatrade or Fatrank: Which One Is Better?

Choosing the right platform to advertise your trade services can make a big difference to your business success.

In the UK, Checkatrade and FatRank are two popular options, but they take very different approaches.

Checkatrade uses a monthly subscription model, while FatRank focuses on a performance-based system where you only pay when a job converts.

If you’re a plumber, electrician, or builder trying to grow your customer base without draining your budget, understanding how these two platforms work is essential.

Let’s take a closer look at what each one offers and which might be the better fit for your needs.

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Key Takeaways

1. FatRank charges based on results, not time. This means you only pay once you win a job, making it lower risk for small trades businesses.

2. Checkatrade has fixed monthly fees. Regardless of the number of leads or jobs you receive, you’re charged every month.

3. FatRank may offer better value if you want to avoid upfront costs. Especially for new or solo tradespeople who want to grow sustainably.

How Does Checkatrade Work and What Are the Costs?

Checkatrade or Fatrank: Which One Is Better?

Checkatrade is one of the most recognized names in the UK for finding vetted tradespeople. With millions of users browsing the site each year, it’s a trusted platform for customers. But for tradespeople, getting listed means committing to a monthly subscription fee.

Monthly Cost Breakdown

Base Fee: Ranges from £90 to £140 per month, excluding VAT

Extras: Additional costs for advertising, lead boosts, and visibility

Annual Commitment: Many packages require signing up for a year in advance

This means that, even if you don’t receive leads or convert any jobs during a slow month, you’ll still pay your full subscription. For some businesses, especially well-established ones, that may be fine. But for newer tradespeople or those with unpredictable workloads, it can be risky.

Is It Worth the Price?

Checkatrade gives you a branded profile and lets you showcase customer reviews, accreditations, and photos of past work.

If used actively and paired with great customer service, it can lead to more exposure. But the fixed costs may not be ideal if you’re just starting out or only want to pay when work comes through.

Read Also: How to Start Trading: A Guide for Your First Trade in Crypto

What Makes FatRank Different from Other Platforms?

FatRank takes a more flexible approach. Instead of charging a fixed monthly fee, it runs on a pay-per-success model.

That means you only pay once a job has been completed and confirmed, reducing the financial risk for tradespeople.

Key Features

No upfront fees: You don’t pay anything just to be listed

Cost only applies after success: If no work comes through, there’s no charge

Simple pricing: A fixed cost is applied after conversion, not per lead or month

This makes FatRank especially appealing to smaller or newer trade businesses. You’re essentially paying for performance, not hope. Unlike other sites that sell leads regardless of their quality, FatRank only makes money when you do.

Ideal for Growth-Focused Tradespeople

FatRank suits those who want to scale but are cautious about overspending on marketing

If you’re confident in your ability to turn leads into real jobs, this model can offer a strong return on investment. It also avoids the frustration of paying monthly fees without seeing real results.

Read Also: How to Chase Your Beeg Trading Dreams: A Complete Guide

How Do Other Tradesman Platforms Compare in Cost and Value?

Beyond Checkatrade and FatRank, the UK has several other popular tradesman platforms. Each comes with its own pricing model, and understanding these can help you make a smarter decision overall.

Snapshot of Other Options

MyBuilder: No monthly fees, but you pay per lead (typically £3 to £50 depending on the job size)

Rated People: Starts at £30 per month plus additional costs for leads

Bark: Works on a credit system, leads typically cost between £5 and £30 each

Yell: Offers broad packages that range from £50 to over £500 per month

TrustATrader: Monthly fees between £70 and £120, depending on trade and location

MyJobQuote: Subscription-based with lead fees ranging from £2 to £50

Which? Trusted Traders: Charges a monthly fee after an initial vetting process, usually between £60 and £100

As you can see, most platforms use either a subscription or a lead-based system. FatRank stands out by aligning its cost directly with results, which many tradespeople find more reasonable.

Read Also: How to Become Consistently Profitable in Crypto

Conclusion

When comparing Checkatrade and FatRank, the biggest difference lies in how you pay and when. Checkatrade offers strong branding and a trusted name, but requires a steady monthly payment regardless of outcomes.

FatRank, on the other hand, focuses on rewarding success. You only pay once you’ve actually completed work, which can be more budget-friendly and lower risk.

If you’re a tradesperson who wants to grow smart without upfront pressure, FatRank may be the better fit. But if you value being on a well-known platform and can afford consistent fees, Checkatrade might also be worth considering.

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FAQ

What is the main difference between Checkatrade and FatRank?

Checkatrade charges a monthly fee whether or not you get jobs, while FatRank only charges after a successful job is completed.

Is FatRank completely free to join?

Yes, there are no upfront fees to join FatRank. You only pay once a job is completed through the platform.

Can I cancel my Checkatrade subscription at any time?

Most Checkatrade plans require a 12-month contract, so cancellation may come with restrictions or penalties.

Which platform gives more leads?

It depends on your trade and location. Checkatrade has a wider customer base, but FatRank may offer better quality leads since it focuses on real conversions.

Are there hidden fees on FatRank?

No, FatRank uses a simple, transparent pricing model where costs only apply after confirmed job success.

Disclaimer: The views expressed belong exclusively to the author and do not reflect the views of this platform. This platform and its affiliates disclaim any responsibility for the accuracy or suitability of the information provided. It is for informational purposes only and not intended as financial or investment advice.

Disclaimer: The content of this article does not constitute financial or investment advice.

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